21
Mar
What is Technical Writing?
Technical writing is a form of writing that is used in fields such as computer software and hardware, engineering, medical science, finance, consumer electronics and many more.
Technical writing is a branch of communication that provides instructions on how to do something regardless of what the task is, for example, how to operate computer applications, medical procedures or mechanical equipment. The assistance is generally provided through web pages, diagrams, videos, help files, Microsoft Word or text documents. Technical writing involves the creation of support or help documents that can be clearly understood by readers.
Technical writing is performed... read more
22
Nov
Documentation Development in Agile Development Models
In the previous post, we discussed about the integration of Documentation Development Life Cycle (DDLC) with the Waterfall Model of Systems Development. Now that the software engineering is evolving to bring in more speed, efficiency, and tendency to provide quicker insights into the final outcomes, there are newer methodologies gaining popularity. Agile Development is one such approach that talks about having increments of working software developed in some defined time periods to give more clarity and garner confidence of developers and customers alike.
With the change in perspective, documentation development needs to change suit too.... read more
06
Dec
It is as early as toying with the idea of a start-up that the wannabe entrepreneurs would need a good hand at content. Be it an impressive pitch to raise venture capital or funding through a bank loan, all entrepreneurs need to sell their ideas that must also be presented beautifully. And this selling must persist to get different potential stakeholders such as business partners, the founding team, and the first customers. An entrepreneur needs to communicate through various mediums such as the corporate website, blog, product or service brochure, online or print ads and anything else that’s thinkable.... read more
01
Feb
Business Content Writing Needs of a Start-up company may include a variety ranging from website content to promotional content. Let’s try to create a rough sequence of activities and stages during the early days of any business setup.
Content Needs of a Start-up
Create a Business Plan
It all starts with an idea to create and sell. Identifying the needs of a large customer base or a niche market that was not being served adequately becomes the point where an entrepreneur begins the journey. The first document that needs to be created is a business plan—a document that gives details of the... read more
19
Dec
Why Outsource Digital Marketing?
Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third party agency. However, the notion of outsourcing often sparks the debate on DIY vs Outsource. Reason for this reluctance is attributed to certain incidents in the past whereby social media campaigns for very popular brands went awry, almost costing their reputation.
Noteworthy, the A-listers of the... read more
28
Nov
Top 5 Reasons Why Should You Invest in a Content Vendor?
In the present business scenario, there are quite a few companies who have a content team or technical publications department in place. They are the ones who understand the value of having content creation or documentation expertise in-house. There are other companies who either don’t have the budget or a permanent need to employ a team of writers and obviously some managers to look after them. Most of such companies rely on freelancers or contractors when they have a content requirement such as refurbishing their website or blog, and... read more
28
Jun
How does technical writing training help boost your career in technical writing in India?
Technical writing is all about presenting complex information in a manner that is structured, articulate and easy to understand. Often considered similar to content writing, technical writing training takes a different approach involving focus on improving analytical skills, communication skills, writing skills, and knowledge of processes as well content authoring tools and platforms.
Since technical writing is a form of technical communication, it comes within the purview of the definition given by the Society for Technical Communication that defines it as any form of communication that demonstrates... read more
18
Apr
Presentations make a powerful medium to share information or sell products and services. Have you ever wondered what makes a PowerPoint presentation effective? Most of us are unsure when asked to make one. What makes a PowerPoint presentation become effective? Is it about the appealing visuals or catchy phrases? Or has it got to do with jazzy animations? Naturally, we end up asking experts for their inputs to reach some conclusions. Honestly, there isn’t a single thumb rule to achieve that but there surely are a few best practices widely acknowledged and accepted. There are certain do’s and don’ts... read more
20
May
Subject Matter Experts or SME’s, as they are commonly known, are people who have advance knowledge in their area of work. They might have gained expertise while working in a specific industry or a job function requiring the mandatory knowledge of a subject. A common example could be a person with an extensive experience in Retail industry who can contribute as an SME for supply chain software development company. Another one could be that of a chartered accountant in an MNC who can help a team developing finance & accounting software for similar companies.
The role of SME’s in software... read more
18
Apr
Website – A crucial aspect of Online Identity
For a business, a website is the most crucial aspect of its online identity. A lot of businesses go through the entire process of web designing only to end up with a website that surely looks good but does not yield the desired results. By desired results, we mean the website does not generate enough traffic, thereby affecting its ranking on search engines and ultimately the organisation’s business growth prospects. Bear in mind: Search engine ranking of your website helps your business growth. We already told you why it is important for any... read more
16
Jul
Being a content writer is not just about churning out articles one after the other. It requires a person to play many roles – a reporter, a salesperson, SEO and marketing specialist, an expert. You could be writing for a government website one day and a corporate blog after that. Career as a content writer is a challenging one and the most difficult is striking a balance between presenting your ideas in a simple and forthright yet engaging manner. Pursuing a content writing training program is a sure shot way to succeed as a content writer.
This is something that... read more
27
May
Content is the soul of every communication transaction. It isn’t just about communication these days. The world has moved on to effective communication. Effective communication is about conveying the right information to the target audience in the most lucid and appealing way. The essence of good content lies in the way it is encoded and presented, keeping the target audience in mind. To understand the audience is just the first step and then starts the journey of communication, leading to a never-ending fruitful relationship.
In this dynamic world, all transactions have to be swift and effective. These transactions, most primarily,... read more
28
Oct
Today, the world thrives on information whether it is in the form of print or anything shared using electronic media. Content is used to sell products and services while at times, it is the content that is sold for consumption. One of the biggest problems miring the content industry today is plagiarism. Some people tend to copy and paste the desired content from the internet. This is certainly not welcome for a variety of reasons. We need to create fresh and original content for learning as well as growth.
Plagiarism: Why does it hurt?
Everyone loves appreciation! It hurts when... read more
14
Nov
Software Development Life Cycle is a sequence of phases or logical stages in the course of development of an idea into a software application or a product. It is commonly abbreviated as SDLC. A well-known traditional approach to SDLC is known as Waterfall Model. The Waterfall Model lists the stages in the life cycle as:
Communication (Project Initiation, Requirements Gathering)
Planning (Estimating, Scheduling, Tracking)
Modeling (Analysis, Design)
Construction (Code, Test)
Deployment (Delivery, Support)
For any software application to be developed, the development team isn’t just constituted of software engineers, analysts, and architects. It also requires people to test and document the processes as well as... read more
05
Nov
If you want to develop a mobile version of any website, it will be a good idea to go with a minimalist approach. Quite a few critics cringe at the notion of minimalist design, presuming it will make the overall design and layout boring. The concept is also misinterpreted as black text on a white background devoid of any effects or graphics. However, all these assumptions are very far from the reality. It must be noted that minimalism does not involve dull or uninteresting techniques or features. The main objective of minimalism is to present different elements and features... read more
03
Oct
Online Help Authoring Tools
Technical writing can be described as simplifying complex information, concepts or procedures so that the users or readers are able to accomplish some goal or task. A technical writer uses a range of technical writing tools and skills to create easily understandable content for the targeted audience. Most technical writing companies in India such as Ascezen Consulting use a variety of documentation or technical writing tools according to a project’s needs or client specifications.
Various technical writing tools are used by technical writers for designing, creating, publishing and maintaining documents, manuals, and files. These tools... read more
23
May
A case study is a piece of writing that highlights a problem faced by an individual or an organization and elaborates how it got solved. All the business decisions inarguably stem from a problem at hand with the decision being the best feasible solution. A case study defines the entire course of action from identifying a problem to implementing a solution and getting desired results.
Anatomy of a Case Study
Case studies demonstrate the problem-solving capability needed to address similar problems for other people as well as organizations. When presented to a potential customer, case studies form an impression that the... read more
19
Jun
A career in Technical Writing in India took off in last two decades and it became a conscious career choice for job-seekers only in the past 10-12 years. Before that, almost all the technical writers in India found their careers in technical writing, accidentally.
Many aspiring technical writers are not sure why do they need training in technical writing. The common perception among the untrained and inexperienced writers is that all they need is a skill to write well to become good writers. Besides the gifted talent for writing, there are a number of things that need to be acquired... read more
17
Aug
Did you ever notice a small chat window, which pops up on a website, asking if it can help you? One might think that it’s human on the other side of the computer but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform automated tasks, mostly by interacting with users using spoken or written communication. Chatbots are also known as talkbots, IM bots or simply bots, even though the original term was ‘Chatterbot’, given by Michael Mauldin who created the first bot- Julia in 1994.
Chatbots are instant, interactive, and... read more
12
Aug
We have come a long way when it comes to using ways to promote a business. It used to be billboards, magazines or newspapers a lot time ago. Today, the best way to attract and engage the customers could begin with a short video to promote your business by leaving an impressive message, quickly. Use of short videos to promote your business can get magical results for you.
Use of short videos for advertising picked up with Television ads when we could see people getting hooked on to get the message that was dying to reach them through other media. Whether... read more
10
Jun
An important question for aspiring Technical Writers – What does it take to make a good Technical Writer? The available answers could resemble a job description saying: Mastery in English Language is absolutely mandatory, Expertise in word processing and documentation tools is required, Exposure to HTML, XML and DITA is preferred and so on.
Let us find out who can become a technical writer, in a simpler manner…
The job of technical writer involves donning many roles and therefore it obviously requires a mixed bag of skills. Besides being good at written English, a technical writer has to be a conversationalist,... read more
09
Oct
Content can be audio, visual, textual or a mix of all of them. The idea is to always reach the audience and make the best appeal. It all depends on the type of content or information that needs to be communicated and the target audience.
Talking in India’s context, print media was the biggest medium to reach the maximum number of educated people till the advent of Radio. The introduction of Radio in India could well be called the beginning of a revolution. It became an important medium for not just giving out news, but also spreading awareness about the... read more
18
May
Be counted among the Top-notch Content Writers in India
Going digital is no longer a matter of popularity. Having the presence on the world wide web has become a necessity. Businesses in India are shifting their operations online and are constantly working towards gaining a strong foothold on the web using high quality content created by top-notch content writers in India. To produce specific, compelling and targeted content, the search for content writing talent and the best content writers is on.
Content writing, as the name suggests, means writing content for a wide variety of audience available through websites, newsletters and brochures, emails, flyers... read more
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