Tag - Writing

18 May

Be counted among the Top-notch Content Writers in India

Be counted among the Top-notch Content Writers in India

content-writing-training at Lucknow, India by Ascezen Consulting to deliver the best content writers in India

Going digital is no longer a matter of popularity. Having the presence on the world wide web has become a necessity. Businesses in India are shifting their operations online and are constantly working towards gaining a strong foothold on the web using high quality content created by top-notch content writers in India. To produce specific, compelling and targeted content, the search for content writing talent and the best content writers is on.

Content writing, as the name suggests, means writing content for a wide variety of audience available through websites, newsletters and brochures, emails, flyers and so on. Even though writers have always been valued in media and journalism, digitization has given the demand of quality content writers a massive push.

Demand for Content Writers in India

Earlier, content creation in the form of articles, news items and scripts, was limited to media such as print, radio and television. However, with the increasing internet penetration and the need to access information at a few mouse clicks, the world needs many more content writers who can deliver quality content.

For some reasons, despite the increased demand, there is still a considerable scarcity of good content writers in India. Quite a lot of content writers in India are unable to meet the industry standards and produce engaging, effective content. There is a vast difference between the demand and supply of the writers in the country and some reasons that can be understood are as follows:

  • Societal Perception
  • Lack of professional content writing training
  • Inadequate training on the job

There has been a perception in India that writers can never make good money. On top of it, the society and primarily the parents play a dominant role in choosing a career for their child. Mostly with that background, budding writers are seldom motivated to take up writing as a career. So, it is never easy for an aspiring writer to ask parents for sponsoring a training in content writing, technical writing or anything similar.

Like any other profession, content writing too presents its own challenges and opportunities. As traditional marketing is seeing a decline, content writing holds immense potential in its avatar of content marketing and the sheer scale of opportunities that the industry is promising cannot be overlooked.

It wouldn’t be naive to claim that content creation will never become outdated. In fact, right from big corporations to start-ups, everyone will need more content as part of their marketing strategies, especially in this age of user-generated content.

Need for Content Writing Training

Those aspiring writers who take on a content writing or technical job after a few internship stints are trained on the job. Now, it largely depends on the organizations they were employed at or the people they have worked with, to train them as writers. It would purely a game of chance that such interns or junior writers were trained by a professional writer or someone who has good understanding of the domain. A good writer comes out only when the organization is process-driven and doesn’t make an exception for the content department to operate on ad hoc basis. Since most organizations do not have a regular content department in place, they have no means to train and groom people on writing skills.

The answer lies in Training. Today, there are good number of training institutions in India that deliver high quality training in Content Writing, Technical Writing or Instructional Design. The aspiring writers must invest in training themselves to get hired by the high-paying, reputed organizations in India and abroad.

Most people keen on pursuing a career in content writing or development feel that writing ability is the only skill required to become a writer but that is far from being true. Besides having a natural flair for writing, there are other skills needed as well and these can be acquired through structured and balanced content writing training.

At Ascezen Consulting Private Limited – a Lucknow based Content Writing Services Provider, we offer content and technical writing training for aspiring and junior writers to hone their skills and groom them to be ready enough to work for the best IT companies in India.

By Content Service Provider, Content Writing , , , , , , Comments Off
Read more...
05 Nov

The Potential of Minimalism in Content and Website Design

If you want to develop a mobile version of any website, it will be a good idea to go with a minimalist approach. Quite a few critics cringe at the notion of minimalist design, presuming it will make the overall design and layout boring. The concept is also misinterpreted as black text on a white background devoid of any effects or graphics. However, all these assumptions are very far from the reality. It must be noted that minimalism does not involve dull or uninteresting techniques or features. The main objective of minimalism is to present different elements and features in their primary role, without the need to involve unnecessary frills and distractions. In reality, several usability experts have a view that minimalism will enhance the impact and effectiveness of website designs.

Some Advantages of Minimalism

  • Most usability experts believe that minimalism will definitely rule the roost in the future. The concept offers several interesting and unique ways to simplify uncomplicated website designs without much effort. Minimalism will enable users to use their smartphones and internet to access most of the web applications without any technical glitches emanating from compatibility issues.
  • The main functionality of minimalism is to restrict the intended message to its bottom line so as to provide clarity of ideas and expressions. Users may begin to complain as little as possible after being exposed to the powerful results of minimalism.
  • The concept will certainly find favor with mobile web users. It will enable users to download the content faster.
  • Users will be able to access the content in different layouts on different platforms with superior quality and increased smoothness.
  • Smartphone users browse internet on their phones quite frequently and they might easily get irritated if they have to needlessly navigate to many web pages or unrelated information before they get what they are looking for. A minimalist website design can easily eliminate inappropriate clutter of information or webpages.
  • Minimalism helps in brand building too. It is very important for a brand to stay consistent in order to be remembered for being neat in expressions. By removing clutter that is considered to be perplexing, a brand can definitely stand out in the crowd.

Mobile manufacturing companies can get benefited with the assistance from usability professionals to adopt minimalism in design. Today, mobile devices and components come with smaller bandwidth, slower data internet connectivity and smaller screens. All these technical restrictions can be effortlessly overcome by a unique minimalist design. The technology will unquestionably enhance mobile website designs and other technicalities in the future.

Minimalism in Writing

“The more you say, the less people remember. The fewer the words, the greater the profit.”
– Francois Fenelon

Most popular writers, authors, and poets have believed that brevity is very important to engage one’s audience. There, all we want to say must be said in brief. Let’s find out how some of us tend to get lengthier. Some writers create content using 2nd person singular tone. It is considered very friendly. Certainly, it results in passive voice, which tends to detach the reader from the action because the sentences become lengthy and boring. This type of writing might confuse the readers as well. Therefore, it is better to create understandable active voice constructions to appeal the readers’ minds.

The current norm is minimalist writing. This type of writing is considered to be straightforward without being lengthy and uninteresting. The overall idea is to include appropriate information needed for the readers – no more, no less. The writer should create the content in a comprehensible, direct active voice.

Minimalism Unchained   

Some people have an opinion that minimalist writing includes very few words or sentences. But in reality, minimalist writing is not easy. You need to explain the entire information or concept involving very words or phrases. The idea is to use less words and sentences but they must have a bigger impact on the mind of the readers. You need to question any phrase or word that you are about to use to know whether it is essential to communicate your intended message. You might need to think, review and rewrite to be sure of being brief and complete in communicating.

Some Tips for Minimalist Writing

  • Keep sentences brief and straightforward.
  • Infuse coherence in successive sentences to keep the flow.
  • Consolidate the cluster of short sentences in meaningful paragraphs.
  • Do not discuss several topics in a single paragraph to avoid confusing the reader.
  • Ensure that paragraph length is appropriate.
  • Always prefer active voice.
  • Use images or pictures to convey a powerful message instead of explaining it endlessly.

translate from french to english

By Content Writing, Creative Writing, Minimalism, Technical Communication, Technical Writing , , , , , , 0 Comments
Read more...
28 Jun

Editing versus Writing

All editors are writers but all writers aren’t editors.

I am quite sure most editors will agree with what I said above. Editing is different from writing and it is much more than proof-reading or reviewing. Those who don’t agree with that opinion, may be actually editing the content under the garb of reviewing and it’s time they start calling themselves Editors. With time, experience and bigger responsibilities, writers are poised to assume the role of an editor. It begins with prolonged exposure to a particular genre of writing, subject matter and the writing style followed. Obviously, when you know your content’s context in and out, you become an authority and can visualize the result of the smallest variations in tone and verbiage. With that, comes the attitude required to become an editor. You start looking at “drafts” and start making “edits” to make the copies read better and explain everything precisely and correctly. You begin to identify and remove the excesses. You look at documents from readers’ perspectives. You are the biggest critic.

Let’s try to answer this – How do you plan your editing?
I think you have to be pretty sure about the expected outcome. You try and match the content drafts with your visualization, make edits, rephrase, paraphrase, reorganize to get an edited version. An editor essentially intends to ensure the following:

  • Correctness of information
  • Accuracy of language
  • Logical flow of information
  • Ability to grab and sustain readers’ attention
  • Conciseness of content
  • Adherence to style guidelines

A point of caution for wannabe editors is that you should respect a writer’s style of writing and expression if it doesn’t come in the way of delivering the right quality. All of us know that we can say one thing in so many ways. However, some editors may want to stick only to their style of writing. This can hamper creativity and leave the writers with little motivation to do something new.

On the other hand, writers need to study the edits, make notes, ask questions, and prepare a personal review checklist. Using the checklist would help reduce the number of editorial changes that writers see in their future drafts.

Editing is also Mentoring
Editing is at best a feedback mechanism for writers. It tells them how to put it better and make it pleasure-to-read. When editors explain their edits either by entering descriptive comments within documents or explaining verbally while being respectful, they are bound to influence the writers positively and they are likelier to see rewarding results soon.translation english to french

By Business Writing, Content Writing, Creative Writing, Documentation Process, Technical Communication, Technical Writing , , , , , 0 Comments
Read more...