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07 Apr

Content Marketing Strategy: An Unbeatable Practice

Content Marketing has become the heart of marketing strategies and rightly so. Why is Content Marketing Strategy: An Unbeatable Practice? It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your customers about your business and services. Today, consumers have become less likely to respond to traditional tactics and would rather make decisions based on their judgement. They don’t like to be just sold things- a behaviour that holds true for both B2C and B2B customers.

This is where content marketing comes into the picture. Unlike traditional marketing, it relies on building a trustworthy rapport with the prospective customers and instead of creating a new demand, content marketing focuses on anticipating and meeting an existing need for information.

Your Content Marketing Strategy must aim to:

Provide credible information to consumers
Generate and attract attention
Build a relationship with consumers
Increase brand awareness
Improve online sales
Increase the customer base
Encourage brand loyalty

Given how effective content marketing has proven to be in converting leads into sales, it is no surprise that everyone is trying to churn out more and more information. However, not all of this information is credible or useful. The result of which is a cluttered digital environment where consumers are swamped with mediocre content; a situation which is not favourable either for the businesses or the consumers.

Depending on the organisational goals, every business needs a different approach to stand out among the rest. Content marketing is a process that needs to be constantly updated to recognise and predict the information requirements of a specific audience, making it vital to strategize accordingly.

At Ascezen Consulting, we take the time to thoroughly understand the requirements of our clients before suggesting the following solutions for an appropriate strategy:

Blogs

Because they are so accessible, blogs are the perfect platform to build relationships with potential customers. People enjoy reading them and if regularly updated with well-written and informative articles, they can prove to be an efficient way of converting leads into sales.

Videos

Videos are more engaging and are likely to leave a more lasting impact on people in comparison to textual content. They can be shared on the organisation’s website, blog posts or social media posts.

Social Media

Social media gives you the freedom to decide how and what you want to communicate to the people. Its ability to let organisations interact with its target audience definitely makes it the most powerful channel for content marketing.

Infographics

Infographics is one of the most effective methods to bundle lot of information in a way that is clear, visually appealing and yet can be easily retained by the audience. A simple and clean design will go a long way in spreading the message without overwhelming the audience.

Images

Adding relevant images to social media and blog posts or simply using them on their own can greatly enhance the utility of the message being put across. Humans are visual learners and as cliché as it may sound, a picture is indeed worth a thousand words.

Brochures & White Papers

Brochures and white papers are useful tools to disseminate complex information. They can include images and graphs. They are quite useful when it comes to showcasing areas of expertise and persuading potential consumers.

Apps

Mobile apps help businesses to reach out to a wider audience by distributing product information. They have also proven to be helpful in building customer loyalty as it makes consumers feel more engaged with an organisation.

The right content marketing strategy can take you ahead of your competitors and help you reach your goals. Get in touch with us to know how we can help you build an effective content marketing strategy that will benefit you and your business.

By admin Content Marketing blogs, brochures, Content Marketing, content marketing strategy, infographics, social media, videos, white papers Comments Off

Who Needs a Content Vendor?

It is as early as toying with the idea of a start-up that the wannabe entrepreneurs would need a good hand at content. Be it an impressive pitch to raise venture capital or funding through a bank loan, all entrepreneurs need to sell their ideas that must also be presented beautifully. And this selling must persist to get different potential stakeholders such as business partners, the founding team, and the first customers. An entrepreneur needs to communicate through various mediums such as the corporate website, blog, product or service brochure, online or print ads and anything else that’s thinkable. Most entrepreneurs are ripe with great ideas but not all of them can put them across a wide outreach. Why just entrepreneurs, even established businesses are also among those who might need help with corporate communication.

Let’s go deeper to find out more about who needs a content vendor…

You have an excellent idea and want to create a convincing business plan: You need someone who can organize your thoughts and ideas, and present them in words as well as statistical visuals. A business plan becomes compelling when it has everything thought out and planned. It flows in a sequence and answers questions as they come up. All this can be done by professionals who understand business as well as excel in the art of communication. So, it will help if you hire a company that can trusted enough to keep your well-guarded secrets and help you put in all on paper.

You have a product ready for market and need help with branding and advertising: Your team might believe that they created the best product for a certain market but the word needs to go out as well. You need to inform your prospective customers and distribution networks about the unique features of a great product. Who can help you better than communication specialists who can understand the technology and explain it to the world in a lucid manner? You certainly need a business content writing services provider—a content vendor capable of creating compelling business collaterals such as presentations, demonstrations, and brochures.

You have a product that can’t go without documentation: You were so busy developing a wonderful application or product that you completely overlooked the support documentation angle. Now when the product is almost ready, you find out that it must be supported by some user documentation such as a user manual, product guide or help videos. Assisting the users in installing, deploying and using a product or application is a vital part of customer relationship management.

You need to engage with your customers intelligently: Today, nobody might disagree that it is increasingly becoming crucial to engage in a constant dialogue with one’s customers. It helps you understand their changing needs, shift in choices, issues with one’s products and what’s being talking about the most. Most importantly, you get a chance to tell your loyal and about-to-leave customers about your future plans, product enhancements and new releases. A blog or social media campaign might be the first thing to start from. Again, you would need communication experts who think like your users to interact with them and find out what’s on your customers’ minds.

Your company needs content to support some products but that’s not a round-the-year requirement: Let’s say your organization doesn’t have much of regular content production needs but once or twice a year you need someone to spruce up the corporate website content or update existing product and process documentation. It might not be feasible to hire and retain a content team through the year but hiring a content vendor to provide a periodic fixed-cost service might serve the need.

Your company needs to produce and edit content through the year: There are fair chances that your company would already have a content or technical writing team in place. It is also likely that workload might at times go out-of-proportion if there aren’t a good number of people sitting idle. Maintaining a good bench strength helps handle the extra work but it isn’t a cost-effective or lean strategy. Those aiming for optimum resource utilization might consider having some content vendors shortlisted for seasonal spikes in workload. The cost would be lesser than having an unproductive team with a downward learning curve.

The competitive business scenario would leave no room for a product or service not marketed well. An excellent idea or product must not die a premature death for the want of fair publicity. It must be talked about to get its fair share of limelight. Every product needs a voice to announce its arrival. Once the product or idea takes off, it marks the onset of life-long quest to support the product to sustain in the market. This is where fresh content will always be needed and it is not a bad idea to invest in a content vendor.free translation greek to english

By admin Business Writing, Content Service Provider, Content Vendor, Content Writing brochures, business plan, Case Studies, content writing services provider, customer relationship management, demonstrations, entrepreneur, help videos, presentations, product guide, social media, User Manual, white papers 0 Comments

What is Technical Writing?

Technical writing is a form of writing that is used in fields such as computer software and hardware, engineering, medical science, finance, consumer electronics and many more.

Technical writing is a branch of communication that provides instructions on how to do something regardless of what the task is, for example, how to operate computer applications, medical procedures or mechanical equipment. The assistance is generally provided through web pages, diagrams, videos, help files, Microsoft Word or text documents. Technical writing involves the creation of support or help documents that can be clearly understood by readers.

Technical writing is performed by writers, who are inclined towards learning new technology and then simplifying it for other people. The technical writers usually begin such work by learning the purpose of the document that they will create, gathering information from existing documentation and from subject-matter experts. Technical writers do not need to be subject matter experts but it surely helps if they become one while working on a domain or suite of products for a long period. A good technical writer needs strong language and communication skills and must understand how to communicate with technology.

Technical writing is generally perceived to be synonymous with online help and user manuals though it is not limited to just that much. It also includes documents product troubleshooting guides, release notes, installation guides, marketing documentation, tutorials, e-learning modules, web content, legal disclaimers, business proposals, and white papers.

The objective of technical writing is to clearly convey the required information to audience in a way that the topic can be understood correctly. Technical writing is a way of analyzing, generating and managing information about various products and technical procedures that need to be explained. For big technical writing projects, a technical writer has to work with user interface designers, software programmers, testers, business analysts, software architects, domain experts, managers, customers, and above all—the end users. But for smaller assignments or in smaller organizations, a technical writer is expected to do the tasks largely by himself. First and foremost thing for a technical writer is to recognize the target audience. Technical writers who know the target audience can advise and execute solutions to the problems that no one else can recognize.

Technical writers must possess the aptitude to comprehend correctly and then be able to clarify it in the best possible manner. A technical writer must have good technical knowledge and good hold over the technical lingo, capability to write in a simple and concise manner with excellent research skills, expertise in various tools such as Microsoft Word, Adobe Robohelp or Framemaker.

Technical writing can be a very useful form of writing and communication for projects, lab reports, standard operating procedures (SOPs), instructions, proposals, and many other forms of professional writing.

For those seeking a career in technical writing, it may prove beneficial to pursue a formal training in technical writing to develop the skills and gain confidence. It can help engineers improve their skills and be able to communicate with individuals, in a better manner, to explain what they have to do, for example, a lot of the work that electrical engineers do is largely based upon technical documents, such as designing audio equipment, which uses many different parts, this could help improve both the ability to understand and write the documents.russian english dictionary

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