On the internet, your website is your identity. If you have a professional looking, dynamic website bundled with engaging content, it will not just attract visitors but compel them to come back again and again. Unfortunately, many businesses that have opted to create a digital presence for themselves have failed to utilize it to its full potential. Find out how does an idle website hurt your business.

What’s an idle website?

An idle website is one that is never updated once it is created. This happens when business owners follow a ‘create and forget’ approach, where in spite of having a well-designed website at hand, it is either lying idle or hasn’t been updated in ages. An idle website is just as good as an apparel store that does not change its display. People may pass by sparing a glance or two, but they will not stay or come back again. Now this cannot be good for any organisation, especially a business.

Having a good website is just the first step in establishing your identity. It is the fresh content and frequent updates that instill the confidence among visitors that you know what you’re doing and you can actually help them. A static website, on the other hand, will result in scepticism and uncertainty.

Another important reason for not leaving your website idle is web rankings. It is the job of the web crawlers to scan the internet for web pages, make note of every update and add it to the search engine’s index. Your site’s ranking changes whenever you update it with quality content. Therefore, frequent updates mean more visibility and higher rankings.

There are several other reasons why an idle website is not good for you, such as:

• Creates a Lasting Impression

Your website reflects your business on the internet and people know when they are being served outdated content. If you want to ensure long-term success, it is important that your site has the ability to engage and compel visitors to come back again and again.

• Communication

A website is the only way of communicating with potential customers until they decide to get in touch with you via e-mail or phone. Even that will depend on whether or not your site is convincing enough to assure them that you have the solutions they look for. The content on you website should be dynamic enough to let them know that you seek innovation and are constantly looking to offer creative solutions.

• Accessibility

Most businesses are not likely to operate through-out day and night. Even if they do, there is some kind of time restriction that needs to be followed. But unlike a brick and mortar presence, websites let visitors have 24/7 access to the information they want. They may visit the site as per convenience without the added pressure of having to avail the services simply because they asked for information.

• Competitive Disadvantage

An idle website will allow your competitor’s to have an edge over you. Think about it – They have a website that they are frequently upgrading with fresh content. This is not only translating to more visitor traffic but is also giving them better web rankings, better visibility and more business. Where does that leave you?

Refreshing your website with new information every now and then builds your credibility and tells your visitors that you understand the importance of being prevalent in the today’s time.

At Ascezen Consulting, we produce engaging content that suits the target audience. Get in touch with us to know how we can help you stay ahead and achieve your business goals.