Tag - target audience

24 Apr

How does an idle website hurt your business?

As per the topic "idle website hurts business", this image shows a man browsing through a website on his laptop.

On the internet, your website is your identity. If you have a professional looking, dynamic website bundled with engaging content, it will not just attract visitors but compel them to come back again and again. Unfortunately, many businesses that have opted to create a digital presence for themselves have failed to utilize it to its full potential. Find out how does an idle website hurt your business.

What’s an idle website?

An idle website is one that is never updated once it is created. This happens when business owners follow a ‘create and forget’ approach, where in spite of having a well-designed website at hand, it is either lying idle or hasn’t been updated in ages. An idle website is just as good as an apparel store that does not change its display. People may pass by sparing a glance or two, but they will not stay or come back again. Now this cannot be good for any organisation, especially a business.

Having a good website is just the first step in establishing your identity. It is the fresh content and frequent updates that instill the confidence among visitors that you know what you’re doing and you can actually help them. A static website, on the other hand, will result in scepticism and uncertainty.

Another important reason for not leaving your website idle is web rankings. It is the job of the web crawlers to scan the internet for web pages, make note of every update and add it to the search engine’s index. Your site’s ranking changes whenever you update it with quality content. Therefore, frequent updates mean more visibility and higher rankings.

There are several other reasons why an idle website is not good for you, such as:

• Creates a Lasting Impression

Your website reflects your business on the internet and people know when they are being served outdated content. If you want to ensure long-term success, it is important that your site has the ability to engage and compel visitors to come back again and again.

• Communication

A website is the only way of communicating with potential customers until they decide to get in touch with you via e-mail or phone. Even that will depend on whether or not your site is convincing enough to assure them that you have the solutions they look for. The content on you website should be dynamic enough to let them know that you seek innovation and are constantly looking to offer creative solutions.

• Accessibility

Most businesses are not likely to operate through-out day and night. Even if they do, there is some kind of time restriction that needs to be followed. But unlike a brick and mortar presence, websites let visitors have 24/7 access to the information they want. They may visit the site as per convenience without the added pressure of having to avail the services simply because they asked for information.

• Competitive Disadvantage

An idle website will allow your competitor’s to have an edge over you. Think about it – They have a website that they are frequently upgrading with fresh content. This is not only translating to more visitor traffic but is also giving them better web rankings, better visibility and more business. Where does that leave you?

Refreshing your website with new information every now and then builds your credibility and tells your visitors that you understand the importance of being prevalent in the today’s time.

At Ascezen Consulting, we produce engaging content that suits the target audience. Get in touch with us to know how we can help you stay ahead and achieve your business goals.

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02 Dec

Why does your Business need Content Marketing?

Why do you need Content Marketing?

an illustration depicting the elements of content marketing: target, analysis, research, content creation, platfroms and channels, feedback.

The marketing world in its entirety believes in the immense potential of Content Marketing. It is quite contextual in nature and this makes it very hard to provide a specific definition of the term. How a content marketing strategy is implemented depends from person to person or rather from organization to organization. Although a single, all-inclusive definition of this concept may not be present, various experts have tried their hand at defining it from time to time.

Gartner defines content marketing as “the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”

According to Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.”

To put it simply, content marketing is about marketing of an organization or a brand through sharing insightful, educational or entertaining information using channels such as blogs, pictures, e-books, audio-video, social media posts, infographics and so on. The purpose is to influence the user, stimulate interest in a product/service or influence a purchase decision.

Depending upon content strategy, here are a few channels for content marketing:

  • Blog posts

  • Emails

  • Videos

  • Social media posts

  • Infographics

  • Assessments

  • Images

  • Apps

  • Podcasts

Content marketing can help your organization in a number of ways. Here are a few reasons why you should focus on it:

  1. To Improve your search engine result rankings

Content can help you earn a better rank in the search engine results. Regularly posting relevant content will increase your chances to be found. It can help enhance the effect of your SEO efforts. Quality content will attract more traffic to your website, thus improving its authority and relevance.

If your content is created strategically and meets the expectations of your audience, you can have a better place in the search engine rankings.

  1. To grow your web traffic

There are a number of ways content can help you in generating more traffic. Some of them are:

  • Efficient distribution and sharing of content
  • Blog posts offering useful information
  • Connecting with users through social media posts

  1. For better lead generation and conversion rates

Content provides you a way to connect with your target audience/customers. It offers a number of insights for identifying prospective customers and converting them. Appropriate and engaging content will make your users spend more time on the website and increase your chances of influencing their decision.  High quality, informative content will help you build trust between you and your target audience and increase the conversion rate. Here are a few ways you can generate lead through content marketing:

  • Create engaging, high-quality content
  • Offer your audience an incentive
  • Pay attention to inbound marketing
  • Address your audience through a webinar
  • Use testimonials and case studies

  1. To ensure users give your website more time

If you keep posting relevant and informative content regularly, the users will spend more time going through your website. This will improve your chances of influencing them and convincing them to use your service or product.

  1. To increase brand awareness

Offering great content will help you produce brand awareness.  If you think your content is much more than self- promotion, endorse it through social networking sites. This way you can stand out among your competitors as most of them would focus only on content related to sales promotion.  This is a great way to earn recognition in the market.

Providing valuable content on regular basis will also help you strengthen your relationship with your customers. They may also become your brand advocate and promote and share your content, thus generating more traffic.

  1. For building a strong relationship with customers

Engaging content will help you in building and maintaining a strong relationship with your customers. As mentioned earlier, content which focuses on things beyond sales and promotion will definitely intrigue the users. Provide valuable tips and information through your content so that your audience may find it of great value.

It will not be wrong to say that content is still the king, even after all these years. In order to make the most out of it, you need to keep up with the ever changing trends in the world of content marketing. Being clear about your goals and knowing your target audience are a few prerequisites of framing an effective content marketing strategy.

If done right, content marketing can help you reach your organizational goals and stand out among your competitors.

At Ascezen Consulting Pvt Ltd, we produce engaging, usable and enriching content that attracts the target audience and helps in building a relationship of trust. This is what makes our content writing services rank among the best content writing companies in India. Get in touch with us to know how we can help you gain attention and build rapport with your customers.

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19 Dec

Outsource Digital Marketing or Social Media Marketing to an Agency?

Why Outsource Digital Marketing?

An image titled "outsource digital marketing". It shows a computer sending info to various social media platforms like facebook, twitter, linkedin, google plus and instagram through arrows.

Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third party agency. However, the notion of outsourcing often sparks the debate on DIY vs Outsource. Reason for this reluctance is attributed to certain incidents in the past whereby social media campaigns for very popular brands went awry, almost costing their reputation.

Noteworthy, the A-listers of the industry are still actively outsourcing their social media marketing portfolio to be managed by a third party consultant. Therefore, first of all we take a look as to why exactly should we hire an external agency.

Expertise

It is not easy to maintain the top ranking in social media circles. An agency however can ensure, owing to its specialization on insights, what will work wonders for you and what wouldn’t. Dedicating enough time for social media marketing might distract you from your core operations whereas an expert of social media marketing works 24×7 to keep your campaigns updated on following parameters:

  • Who’s the target audience?
  • What are the latest social media platforms and how are they suitable for a particular line of business?
  • What should be the frequency of posting content?
  • What time of the day gets the maximum engagement depending on the product and target set?
  • What’s the best form of content to share on a particular social media platform?
  • How to track social media success for a particular campaign?
  • How much does current campaign contribute in increasing the followers and traffic to the website? Performance makes the bottom-line. Right?

Time

Ever came across an aesthetically appealing and informative post on Facebook that caught your attention and impressed you? And then you also shared it with your team as well as your peers.

It is worth making a note that such content requires time to develop and does not materialize within minutes. While you may have time to develop such content, do consider the fact as to which other task deserved more of your time?

If the trade-off seems that good to you, only then you may choose not to hire a dedicated consultant or an agency for social media marketing.

Save Money

Hiring a digital marketing agency is usually a far economical option, as compared to hiring an in-house consultant. Simple reason being that an individual may not be good at each and every aspect of social media like devising strategies, content development, creating visuals or short animated videos, and eventually tracking its success through analytics. In such a scenario, hiring an external agency is always a better option as it brings specialized individuals to your service.

Besides, an external social media marketing agency also plays a crucial role in keeping your brand abreast of latest industry trends as well as track your competition on this particular front. However, given the serious nature of the task as well as the amount of sensitive information invested in it, it is of utmost importance to choose an agency working on higher parameters of ethics, professionalism as well as expertise.

With that, comes a proposition that meets all your social media marketing management related needs.

Ascezen Consulting Pvt. Ltd. is a reliable name you can consider while making the decision to outsource digital marketing. Ascezen fits the bill with its dedicated team of professionals well versed in digital marketing strategies , analyzing campaigns, graphic designing and content development. We, at Ascezen Consulting, realize that social media marketing is a means for you to promote your business goals online.

As such we take the initiative of working as an internal team, in close co-ordination with your core team. What distinguishes us from the others is the effort we put in understanding the overall history and context of your campaigns. This extra step of groundwork is what brings the difference in our social media marketing campaigns. Plus we ensure that we duly meet all the SLAs provided.

Working with Ascezen, you get a commitment of high levels of business ethics, professionalism and expertise.

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