Tag - SEO

12 Oct

E-commerce: 10 tools to grow your business

In a report recently published by Statista, a business data company, the e-commerce market is likely to grow to 2.14 billion people buying products online globally by 2021, a significant increase from the 1.66 billion global digital buyers in 2016. It is time to scale up your ecommmerce store even if you need to hire an e-commerce enabling agency to make a strong footprint on the market.
Starting an e-commerce business today is hard. Not only does it involve sourcing products and finding the right developer for your idea but also ensuring that each visitor who visits your website helps you to increase the conversions it makes. Getting great results on the store and converting the KPIs on the website, among other things, can be a difficult task to achieve for beginners.
Using a suite of tools and integrations however, you can significantly increase the conversion rates on your online portal, ensuring more success.

These tools can not only help you add advanced functionality to your website, but also help you launch targeted marketing campaigns along with tracking the user’s behaviour on your portal, helping you in decision making and ensuring success.

  • HotJar

HotJar is a great tool to analyse which part of your website the customer interacts the most with. The heat-mapping tool can help you analyse between 1,000 to 10,000 page views and create an aggregate analysis. Moreover, it also comes with session recording capabilities, which can help you understand which part of your website the customer is spending the most time on. The tool also allows you to filter data as per your own will and help you gain an insight into the specific details.

  • SerpStat

SEO and optimizing your website for easy discoverability can prove to be a task. Using SerpStat, one can do tasks like keywords research, backlink analysis, site audits and detailed competitive analysis for digital marketers. It bills itself as the “growth hacking tool for SEO, PPC, Search analytics and Content marketing”. 

It allows you to reframe your SEO strategy and attain more conversion on the website.?

  • Conversion Voodoo

The Conversion Voodoo tool can help you by monitoring the first impressions of your visitors, performs A/B testing and even optimizes your landing page.

It offers a free performance analytics tool but thereafter, charges a fee without any upfront costs.

  • PushCrew

PushCrew is a push notifications service that allows you to send push notifications to your users. E-commerce is an attention-focused industry to operate in, and hence sending push notifications can help you drive traffic to your website, without spending too much money on different marketing channels or techniques.

  • Usability Hub

Usability Hub is a user testing and usability research platform which can help you how you want design your website/app’s UX by conducting real-time usability tests. It helps you test the usability of your e-commerce store and which design experience suits it more amongst other options,

Moreover, it also has clients like Google, Amazon, TaskRabbit and Airtable which makes it a credible option to test the effectiveness of your own website,

  • Google Analytics

Google Analytics, the data visualisation and analytics’ offering analytics and metrics for Google products, is an excellent tool that helps you dig deep and find relevant issues plaguing your website,

  • MailChimp

An email marketing service that allows you to quickly create an email campaign, send newsletters and create other social media posts, MailChimp is an effective tool used to create customised newsletters and other promotional emails to your customers.

  • Intercom

Intercom is a customer messaging tool that allows you to add live chat functionality to your website or app. Using Intercom, e-commerce websites can easily convert visitors to buyers through prompt and responsible customer service.

  • Leadformly

Leadformly can help you create highly-converting forms that can help you generate new and existing leads on your website. Leadformly provides a service to not only generate new leads, but also optimize the inbound leads and increase their quality. It is a great tool to create highly engaging forms that in turn, lead to more website conversions.

  • Unicommerce

Unicommerce can help streamline your backend business operations through centralized order processing and unified inventory across all the sales channels you might be using. It might aid in reducing the returns, ease the accounting & reconciliation, reduce human resource cost, enhance productivity, increase accuracy and profitability by automating all channels, shipping solutions, and accounting systems.

Ascezen Consulting can help you set up your e-commerce store and maintain it for you too. Get in touch to learn more about how we can help grow your online business.

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16 Jul

How can content writing training help your writing career?

A collage depicting terms related with Training. Ascezen Consulting offers content writing training in Lucknow, India

Being a content writer is not just about churning out articles one after the other. It requires a person to play many roles – a reporter, a salesperson, SEO and marketing specialist, an expert. You could be writing for a government website one day and a corporate blog after that. Career as a content writer is a challenging one and the most difficult is striking a balance between presenting your ideas in a simple and forthright yet engaging manner.  Pursuing a content writing training program is a sure shot way to succeed as a content writer.

This is something that is achieved with time, practice and training and to accomplish this you should be able to gauge what your audience is looking for and what is the most meaningful way of reaching out to them. However, this is just one aspect of content writing and to establish yourself as an accomplished content writer, you should be able to keep-up with the rapidly changing digital space. This requires constant improvement in skills and knowledge, which can be achieved through training.

Genres of Content

There are also some other important aspects that aspiring content writers must be aware of, such as:

  1. Business Content Writing

Content writing at large means writing for the internet. It takes many forms such as articles, columns, websites and even blogs even though they are comparatively less formal in their language and approach. It is also used as an umbrella term to include business writing (newsletters, power point presentations, proposals etc.); web writing (online columns, e-magazines); marketing and SEO writing, copy writing among others.  SEO and marketing being one of the most challenging and in-demand genres in India right now and require a very target-oriented and strategic approach.

  1. Technical Writing

This is a specialized field and people with some sort of technological knowledge about the subject are usually preferred. This genre caters to the demand for white papers, guides, instruction manuals, etc. Basically precise and accurate documents that will provide users with product related technical assistance by transforming complex information into simple user manuals.

  1. Creative Writing

Creative writing goes beyond other forms of writing to capture the unique writing style of a person. It may be fiction, non-fiction, poetry writing, speech writing, script writing, short stories, novels – all are a part of this genre. Copy writing, though used for marketing, is also a considered creative writing as copywriters; especially those in advertising are responsible for the catchy phrases and jingles that engage the audiences.

Animated graphic depicting a classroom training in progress as the whiteboard displays text - Become Ascezen Certified Content Writer. Pursue content writing training in Lucknow, India

Content writing training – Processes

Like everything else, writing too involves a process which must be followed to deliver quality content. Although the process will vary as per the writer’s style, there are some basics which remain the same:

  • Research
  • Know your audience
  • Content Development (Drafting, SEO, Image optimization etc.)
  • Proof reading, Editing
  • Publishing content online

Knowledge about project management, concepts and techniques of writing are some other important things to know to give your content that edge over others and achieve the desired goals.

Content Writing Training – Tools

Writing is a complex process and there are times when even the most talented writers struggle to produce content. To make the process simpler, there are a plethora of writing tools available that make a writer’s life easy, letting their creativity take over without any hindrances. A writer can utilize some awesome tools for grammar help, plagiarism check, and improving SEO effectiveness of the web content.

A broad outline of our content writing training course is as follows:

  • U.S. Vs U.K. English
  • Gender Neutral Language
  • Plagiarism What? How to detect, control and avoid?
  • Formal vs Informal Content
  • Writing for Websites, Blogs
  • Search Engine friendly content
  • Newsletters, Magazines
  • Case Studies
  • Business Proposals, Pre-sales, RFP, RFI
  • Company, Management Profile
  • Brochures
  • Presentations: Importance, Uses, Types, How to create, How to Deliver (Business communication)
  • Project reports
  • Synopsis
  • White paper
  • Research paper

Get in touch with us to know how content writing training at Ascezen can help you develop your content writing skills needed to bag a content writer job.

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07 Mar

Can a website help grow business?

Picture showing a website opened on a computer, tablet and mobile device for an article titled - can a website help grow business

In the technological age when almost everything else has gone digital, it only makes sense for companies – either big or small to make their online presence felt as well. An increasing number of businesses are opting for the digital space not just through social media platforms, but also through their own websites. Even today, many people might ask: Can a website help grow business? Here’s why must you really get a website for your business.

People rely on the internet more than anything else for information and as a result, websites have become a fundamental requirement for companies as not only do they add credibility but are also more convenient, economical and effective in engaging potential clients. Today, having a website is almost next to having an e-mail address or a physical address – most people assume that your business already has a website and a lack of one might be the reason why you are losing out to your competitors.

Why is having a website important?

Increasing Visibility:

Even if people know about an organization, they may still prefer to familiarize themselves with the products/services offered and having a website will be more convenient for people as they are more likely to prefer browsing through a website than going to the physical location right at the outset.

Ensures Credibility:

A website is the perfect tool to gauge the trustworthiness of a company. Potential clients can explore what the business is all about and may leave feedback and reviews that further spread the word and bring in more business.

Accessibility:

Unlike a brick and mortar setup, a website is easily accessible 24/7. It can be visited any time of the day or night as per convenience and is not restricted to only business hours. Clients can leave their queries and ask for more information without the added pressure of having to buy the products or services.

Advertising Tool:

Online advertising and SEO are effective ways to boost traffic on websites. Most of the traffic on websites comes through search engines and a strategically designed website can go a long way in targeting visitors to meet their specific requirements which will in turn translate to more business.

Cost Effective:

Having a website is more economical than traditional advertising methods. Developing and putting a website online involves moderate costs and even updating and revising content on a website comes at a minimal cost as compared to the expensive production/editing costs of T.V, radio, print or outdoor media.

Analytics & Information:

A website provides complete control on information. There are analytical tools, which can help identify the visitors on a website in great detail, what type of information they were looking for, their preferences etc. These tools make it much easier to track the over-all perception and reputation of the organization.

Essential Elements in a Website

That being said, simply having a website is not enough, it’s having an effective one that makes a difference. When someone visits a website, the first thing that comes to notice is what it looks and feels like so it becomes important to have a professional looking website that equally focuses on the needs of the visitors and the organization.

It is more than an electronic catalogue and to be taken seriously, it should include the following elements:

  • Clearly communicates the purpose
  • Showcases reliability
  • Clean and user-friendly design
  • Easy to navigate
  • Relevant and engaging content that is updated regularly
  • Scope for future expansion
  • Increase traffic on website

It is pretty evident that a website is crucial for any organization: business or non-profit and not having a strong web presence can put it at a serious disadvantage. If properly planned and executed, a well- designed and actively maintained website can go a long way in meeting the goals and developing long-term relationships with clients.

Get in touch with us to find out how to make the most of your business website even if you already have one. We might know why it may not be helping in achieving your business goals.

 

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02 Dec

Why does your Business need Content Marketing?

Why do you need Content Marketing?

an illustration depicting the elements of content marketing: target, analysis, research, content creation, platfroms and channels, feedback.

The marketing world in its entirety believes in the immense potential of Content Marketing. It is quite contextual in nature and this makes it very hard to provide a specific definition of the term. How a content marketing strategy is implemented depends from person to person or rather from organization to organization. Although a single, all-inclusive definition of this concept may not be present, various experts have tried their hand at defining it from time to time.

Gartner defines content marketing as “the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”

According to Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.”

To put it simply, content marketing is about marketing of an organization or a brand through sharing insightful, educational or entertaining information using channels such as blogs, pictures, e-books, audio-video, social media posts, infographics and so on. The purpose is to influence the user, stimulate interest in a product/service or influence a purchase decision.

Depending upon content strategy, here are a few channels for content marketing:

  • Blog posts

  • Emails

  • Videos

  • Social media posts

  • Infographics

  • Assessments

  • Images

  • Apps

  • Podcasts

Content marketing can help your organization in a number of ways. Here are a few reasons why you should focus on it:

  1. To Improve your search engine result rankings

Content can help you earn a better rank in the search engine results. Regularly posting relevant content will increase your chances to be found. It can help enhance the effect of your SEO efforts. Quality content will attract more traffic to your website, thus improving its authority and relevance.

If your content is created strategically and meets the expectations of your audience, you can have a better place in the search engine rankings.

  1. To grow your web traffic

There are a number of ways content can help you in generating more traffic. Some of them are:

  • Efficient distribution and sharing of content
  • Blog posts offering useful information
  • Connecting with users through social media posts

  1. For better lead generation and conversion rates

Content provides you a way to connect with your target audience/customers. It offers a number of insights for identifying prospective customers and converting them. Appropriate and engaging content will make your users spend more time on the website and increase your chances of influencing their decision.  High quality, informative content will help you build trust between you and your target audience and increase the conversion rate. Here are a few ways you can generate lead through content marketing:

  • Create engaging, high-quality content
  • Offer your audience an incentive
  • Pay attention to inbound marketing
  • Address your audience through a webinar
  • Use testimonials and case studies

  1. To ensure users give your website more time

If you keep posting relevant and informative content regularly, the users will spend more time going through your website. This will improve your chances of influencing them and convincing them to use your service or product.

  1. To increase brand awareness

Offering great content will help you produce brand awareness.  If you think your content is much more than self- promotion, endorse it through social networking sites. This way you can stand out among your competitors as most of them would focus only on content related to sales promotion.  This is a great way to earn recognition in the market.

Providing valuable content on regular basis will also help you strengthen your relationship with your customers. They may also become your brand advocate and promote and share your content, thus generating more traffic.

  1. For building a strong relationship with customers

Engaging content will help you in building and maintaining a strong relationship with your customers. As mentioned earlier, content which focuses on things beyond sales and promotion will definitely intrigue the users. Provide valuable tips and information through your content so that your audience may find it of great value.

It will not be wrong to say that content is still the king, even after all these years. In order to make the most out of it, you need to keep up with the ever changing trends in the world of content marketing. Being clear about your goals and knowing your target audience are a few prerequisites of framing an effective content marketing strategy.

If done right, content marketing can help you reach your organizational goals and stand out among your competitors.

At Ascezen Consulting Pvt Ltd, we produce engaging, usable and enriching content that attracts the target audience and helps in building a relationship of trust. This is what makes our content writing services rank among the best content writing companies in India. Get in touch with us to know how we can help you gain attention and build rapport with your customers.

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18 Nov

On-page SEO vs. Off-page SEO: What do you really need?

An illustrations with text: on-page seo vs off page seoOn-page SEO vs. Off-page SEO: What do you really need?

Having an efficient online marketing strategy is vital if you want to thrive in today’s business world. Making a functional, user-friendly website is just the first step! You need to use SEO to impress the search engine bots so that they give you a good ranking. And as it goes, if you cannot be found in the first two pages of Google search results, you probably don’t exist. Luckily there are ample tools out there that can help you win this battle!
The job of a search engine is to find what is most relevant to what a user is searching for. It has certain criteria to determine this relevancy such as:

• Content
• User Experience
• Website performance
• Authority

Now that you know what search engines want, here are a few things which they definitely don’t want:

• Poor User Experience
• Purchased links
• Keyword stuffing

Solution:

You need a website with content that can make a good impact on search engines. The process is called Search Engine Optimization (SEO) .
SEO focuses on optimizing a website so that it has relevant content of high quality for searchers as well as the search engines. It is also about promoting the website externally, i.e. through various methods like blogging, social sharing, social bookmarking and more.

So why do you need SEO?

If you are still asking this question, you really need to up your game! Over 67 per cent of searches are converted in a click for one of the results on the first page of the search engine result. That is exactly where you should be if you are willing to be found! SEO helps you attract more traffic to your page and increase market access. It can also effectively boost the effect of other marketing strategies such as pay per click (PPC) and retargeting.
Search Engine Optimization can be divided into two categories: On-page SEO and Off-page SEO.

On-Page SEO

The name is self-explanatory! On–page SEO focuses on the pages of your website in terms of content as well as the backend of the website. It involves improving the web pages on your site in order to secure a better rank in the search engine results. Here you are in-charge of a number of factors which affect the rankings. The main on-page SEO factors are:

• Keywords and phrases
• Meta description
• Title tags
• Robots.txt
• XML sitemap
• Website performance
• Internal linking and anchor text
• Heading tags
• Search engine friendly (SEF) URL

Off-page SEO

If on-page SEO is all about your website, off-page is all about the measures taken outside your website in order to improve your rankings. It includes link-building through leaving comments on blogs, participating in forums, guest blogging, outreach and more. Reviews, brand mentions and social amplifications also hold importance in off-page optimization.

“The number and the quality of links leading to your website is taken into consideration by Google when ranking a website.”

For Google, backlinks are like a vote; it is a sign that someone outside your website trusts your content and recommends you. The main techniques used in off-page optimization are:
• Social sharing
• Guest blogging
• Brand mentions
• Manual link-building
• Self-created links

On-Page vs. Off-page…What will work best for you?

To be honest, On-page and Off-page SEO are two different processes with identical objectives. Although you need both for best results, experts are of the view that you should tackle On-page optimization before you move to Off-page SEO. The idea here is simple—make sure your content is worth promoting before you go out there are promote it!

Why should you begin with On-page SEO?

Search engines are network applications that understand a specific language. SEO especially on-page optimization involves focusing on the language search engines will understand so that they know what your website is all about. Giving them more relevant signals will increase your chances of getting a better rank.
It is only when you have taken care of everything which comes under on-page optimization you should move to off-page.
For those of you who run a small business and target local customers, On-page optimization is all you may require. If you want to reach limited users through your website, using relevant content, tags, keywords, meta-description etc. are enough to do the job.
On-page optimization, when done right, leads to enhanced user experience. A website that offers relevant information, easy navigation and a user friendly interface is what the searchers are looking for. Make sure your content is engaging and utilizes all the targeted keywords appropriately. Not only this, you also need to concentrate on the usability of your website. On-page is what you need to ensure your target users or customers find your website useful!

And remember…

Done and Dusted? Not really!

Search engine optimization isn’t a one-time thing. You need to tweak and update your website regularly in order to keep up with the ever-changing digital trends. When changes are made in a website, its SEO parameters become outdated. This is why both on-page as well as off-page optimization require constant attention.

Content is still the King!

Any search engine optimization can’t help you if your website does not provide unique, engaging and relevant content. Also, if your website offers really good content, other websites will readily offer backlinks to you. Before you set out on your journey to the first page of search engines results, make sure what you are offering is worth the time your users will spend on it!

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07 Dec

Digital Marketing Spread: SEO

Digital Marketing begins with Search Engine Optimization

Under Digital Marketing services, it augurs well to start off with a website that primarily serves its purpose by fulfilling the information needs of the target audience.

Image lists the Digital Marketing services (SEO) offered by Ascezen Consulting. The list includes phases in SEO process: 1-Analyze-website, 2-keyword-research, 3-competitor-research, 4-Define-Objectives,5-Create-content,6-Optimize-website,7-Monitor and fine tune, 8-Report Metrics

Search Engine Optimization or SEO for a website belongs to a rather recent genre of web technology since the inception of internet. There was a time when your website was perceived as merely a cosmetic tool for registering your brand presence on the World Wide Web. With the concept of E-Commerce gaining more roots and increasing competition, your website evolved further into a reach multiplying tool. However, today it is a different story.

As we speak, your website has evolved into your business extension outlet, open 24×7, directing new customers to your business as well as taking your brand into relatively newer markets. It also enables you to attain better conversion rates. Now since websites don’t do it on their own, the process that enables them to do so is called – Search Engine Optimization or SEO.

What is SEO?

SEO is a digital marketing strategy which affects the visibility of your website in the search results displayed by  any search engine, primarily Google. These results, featuring your website or not, are given by search engines in response to a certain set of keywords or a phrase posted by an internet user. Closer the content of your website matches with the keyword sought by user, higher will be your visibility ranking in the search results page. Other content parameters that play a significant role are: originality, simplicity, correctness, meaningfulness and readability.

For example, a random user types Digital Marketing Services Lucknow, and you are a Digital Marketing agency  based in Lucknow, SEO will ensure that your website content is “optimized” to match the query of that user or any other users as well seeking similar results. The “optimized” content is naturally the content with the highest ranking by a search engine such as Google.

Who does SEO?

A lots of agencies will tell you – ‘Not everyone can do SEO, only agencies are good at it and hence, authorized to do it for you.’

We believe anyone can do SEO, provided they do not have any other business concern to delve into. Reason being that SEO is:

  • A constant process: SEO is not a one-time solution, rather a continuous process to achieve organic growth.
  • An evolving dimension: Technologies and processes change almost every alternate day.
  • Time taking process: Neither is SEO instant. Rather results are derived by a sustained and planned strategy implemented over a period of time.

Having said that, there are some people who love to customize their bikes, modify their cars, able to personalize their office computers, configure software, and do SEO simultaneously. However, there are other set of people who realize the fact that every field required specialized professionals who excel at bringing about the industry standard results. And that they love doing their job!

Therefore, for anyone who seeks their website ranked top in search results, would certainly opt for a dedicated specialized digital marketing agency for SEO.

How to determine a good Digital Marketing Services Agency?

In the realm of SEO, there are a lot of strategies to be employed, with the objective of pushing the ranking of your website higher in the search results. However, a few of these practices are discouraged uniformly by all search engines. These techniques usually will stuff your website with a content that is laced with keywords, however will be of little benefit to the end user.

As such, your website will definitely be ranked higher for a certain amount of time. However, in the long run it will not only ruin your brand name, defer your original customer base but also might affect in your website getting blacklisted by the search engine.

A lot of Digital Marketing services agencies promise quick results with SEO. Most of these utilize the discouraged SEO practices or Black Hat SEO as it is more commonly known. White Hat SEO, on the other hand, focuses on objective building of your Website’s architecture, design and content. This results in not only building your website ranking generically, but also maintains the ranking as the content is found relevant to users’ requirements. Going a step further, it also extrapolates your website content to the ever expanding social media by means of blogs, tweets, mentions or posts that would in turn lead the users to your website.

A good Digital Marketing services provider, therefore, excels not only in the excellent content building, and keeping the SEO keyword policies updated in your website SEO but also in its integration with the relevant social media platforms.

Why choose Ascezen Consulting?

Ascezen Consulting understands that your website is more of Sales-driven platform and therefore it should be easy to reach. We ensure that it is built in such a way that it is able to register high in rankings as compared to your competitor. Since its inception, Ascezen specializes in offering Digital Marketing services to the prominent corporate clients as well as startup ventures. As such our worklabs are always updated on every new trend in the scope of Digital Marketing services that begins with SEO.

At Ascezen, we promise results far exceeding expectations. Ask Why? Because we can.

Visit our digital marketing services pags for a detailed overview.

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