Tag - Search Engine Optimization

18 Nov

On-page SEO vs. Off-page SEO: What do you really need?

An illustrations with text: on-page seo vs off page seoOn-page SEO vs. Off-page SEO: What do you really need?

Having an efficient online marketing strategy is vital if you want to thrive in today’s business world. Making a functional, user-friendly website is just the first step! You need to use SEO to impress the search engine bots so that they give you a good ranking. And as it goes, if you cannot be found in the first two pages of Google search results, you probably don’t exist. Luckily there are ample tools out there that can help you win this battle!
The job of a search engine is to find what is most relevant to what a user is searching for. It has certain criteria to determine this relevancy such as:

• Content
• User Experience
• Website performance
• Authority

Now that you know what search engines want, here are a few things which they definitely don’t want:

• Poor User Experience
• Purchased links
• Keyword stuffing

Solution:

You need a website with content that can make a good impact on search engines. The process is called Search Engine Optimization (SEO) .
SEO focuses on optimizing a website so that it has relevant content of high quality for searchers as well as the search engines. It is also about promoting the website externally, i.e. through various methods like blogging, social sharing, social bookmarking and more.

So why do you need SEO?

If you are still asking this question, you really need to up your game! Over 67 per cent of searches are converted in a click for one of the results on the first page of the search engine result. That is exactly where you should be if you are willing to be found! SEO helps you attract more traffic to your page and increase market access. It can also effectively boost the effect of other marketing strategies such as pay per click (PPC) and retargeting.
Search Engine Optimization can be divided into two categories: On-page SEO and Off-page SEO.

On-Page SEO

The name is self-explanatory! On–page SEO focuses on the pages of your website in terms of content as well as the backend of the website. It involves improving the web pages on your site in order to secure a better rank in the search engine results. Here you are in-charge of a number of factors which affect the rankings. The main on-page SEO factors are:

• Keywords and phrases
• Meta description
• Title tags
• Robots.txt
• XML sitemap
• Website performance
• Internal linking and anchor text
• Heading tags
• Search engine friendly (SEF) URL

Off-page SEO

If on-page SEO is all about your website, off-page is all about the measures taken outside your website in order to improve your rankings. It includes link-building through leaving comments on blogs, participating in forums, guest blogging, outreach and more. Reviews, brand mentions and social amplifications also hold importance in off-page optimization.

“The number and the quality of links leading to your website is taken into consideration by Google when ranking a website.”

For Google, backlinks are like a vote; it is a sign that someone outside your website trusts your content and recommends you. The main techniques used in off-page optimization are:
• Social sharing
• Guest blogging
• Brand mentions
• Manual link-building
• Self-created links

On-Page vs. Off-page…What will work best for you?

To be honest, On-page and Off-page SEO are two different processes with identical objectives. Although you need both for best results, experts are of the view that you should tackle On-page optimization before you move to Off-page SEO. The idea here is simple—make sure your content is worth promoting before you go out there are promote it!

Why should you begin with On-page SEO?

Search engines are network applications that understand a specific language. SEO especially on-page optimization involves focusing on the language search engines will understand so that they know what your website is all about. Giving them more relevant signals will increase your chances of getting a better rank.
It is only when you have taken care of everything which comes under on-page optimization you should move to off-page.
For those of you who run a small business and target local customers, On-page optimization is all you may require. If you want to reach limited users through your website, using relevant content, tags, keywords, meta-description etc. are enough to do the job.
On-page optimization, when done right, leads to enhanced user experience. A website that offers relevant information, easy navigation and a user friendly interface is what the searchers are looking for. Make sure your content is engaging and utilizes all the targeted keywords appropriately. Not only this, you also need to concentrate on the usability of your website. On-page is what you need to ensure your target users or customers find your website useful!

And remember…

Done and Dusted? Not really!

Search engine optimization isn’t a one-time thing. You need to tweak and update your website regularly in order to keep up with the ever-changing digital trends. When changes are made in a website, its SEO parameters become outdated. This is why both on-page as well as off-page optimization require constant attention.

Content is still the King!

Any search engine optimization can’t help you if your website does not provide unique, engaging and relevant content. Also, if your website offers really good content, other websites will readily offer backlinks to you. Before you set out on your journey to the first page of search engines results, make sure what you are offering is worth the time your users will spend on it!

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07 Dec

Digital Marketing Spread: SEO

Digital Marketing begins with Search Engine Optimization

Under Digital Marketing services, it augurs well to start off with a website that primarily serves its purpose by fulfilling the information needs of the target audience.

Image lists the Digital Marketing services (SEO) offered by Ascezen Consulting. The list includes phases in SEO process: 1-Analyze-website, 2-keyword-research, 3-competitor-research, 4-Define-Objectives,5-Create-content,6-Optimize-website,7-Monitor and fine tune, 8-Report Metrics

Search Engine Optimization or SEO for a website belongs to a rather recent genre of web technology since the inception of internet. There was a time when your website was perceived as merely a cosmetic tool for registering your brand presence on the World Wide Web. With the concept of E-Commerce gaining more roots and increasing competition, your website evolved further into a reach multiplying tool. However, today it is a different story.

As we speak, your website has evolved into your business extension outlet, open 24×7, directing new customers to your business as well as taking your brand into relatively newer markets. It also enables you to attain better conversion rates. Now since websites don’t do it on their own, the process that enables them to do so is called – Search Engine Optimization or SEO.

What is SEO?

SEO is a digital marketing strategy which affects the visibility of your website in the search results displayed by  any search engine, primarily Google. These results, featuring your website or not, are given by search engines in response to a certain set of keywords or a phrase posted by an internet user. Closer the content of your website matches with the keyword sought by user, higher will be your visibility ranking in the search results page. Other content parameters that play a significant role are: originality, simplicity, correctness, meaningfulness and readability.

For example, a random user types Digital Marketing Services Lucknow, and you are a Digital Marketing agency  based in Lucknow, SEO will ensure that your website content is “optimized” to match the query of that user or any other users as well seeking similar results. The “optimized” content is naturally the content with the highest ranking by a search engine such as Google.

Who does SEO?

A lots of agencies will tell you – ‘Not everyone can do SEO, only agencies are good at it and hence, authorized to do it for you.’

We believe anyone can do SEO, provided they do not have any other business concern to delve into. Reason being that SEO is:

  • A constant process: SEO is not a one-time solution, rather a continuous process to achieve organic growth.
  • An evolving dimension: Technologies and processes change almost every alternate day.
  • Time taking process: Neither is SEO instant. Rather results are derived by a sustained and planned strategy implemented over a period of time.

Having said that, there are some people who love to customize their bikes, modify their cars, able to personalize their office computers, configure software, and do SEO simultaneously. However, there are other set of people who realize the fact that every field required specialized professionals who excel at bringing about the industry standard results. And that they love doing their job!

Therefore, for anyone who seeks their website ranked top in search results, would certainly opt for a dedicated specialized digital marketing agency for SEO.

How to determine a good Digital Marketing Services Agency?

In the realm of SEO, there are a lot of strategies to be employed, with the objective of pushing the ranking of your website higher in the search results. However, a few of these practices are discouraged uniformly by all search engines. These techniques usually will stuff your website with a content that is laced with keywords, however will be of little benefit to the end user.

As such, your website will definitely be ranked higher for a certain amount of time. However, in the long run it will not only ruin your brand name, defer your original customer base but also might affect in your website getting blacklisted by the search engine.

A lot of Digital Marketing services agencies promise quick results with SEO. Most of these utilize the discouraged SEO practices or Black Hat SEO as it is more commonly known. White Hat SEO, on the other hand, focuses on objective building of your Website’s architecture, design and content. This results in not only building your website ranking generically, but also maintains the ranking as the content is found relevant to users’ requirements. Going a step further, it also extrapolates your website content to the ever expanding social media by means of blogs, tweets, mentions or posts that would in turn lead the users to your website.

A good Digital Marketing services provider, therefore, excels not only in the excellent content building, and keeping the SEO keyword policies updated in your website SEO but also in its integration with the relevant social media platforms.

Why choose Ascezen Consulting?

Ascezen Consulting understands that your website is more of Sales-driven platform and therefore it should be easy to reach. We ensure that it is built in such a way that it is able to register high in rankings as compared to your competitor. Since its inception, Ascezen specializes in offering Digital Marketing services to the prominent corporate clients as well as startup ventures. As such our worklabs are always updated on every new trend in the scope of Digital Marketing services that begins with SEO.

At Ascezen, we promise results far exceeding expectations. Ask Why? Because we can.

Visit our digital marketing services pags for a detailed overview.

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