06 Jan

Importance of Infographics in Marketing

Do you make use of Infographics in Marketing?

Use of infographics in marketing in very common these days. In this age of big data, the entire gamut of digital marketing has shifted towards processing data and information. In such an environment, it is almost binding that the presentation of data be in a lucid format that allows users to analyze and arrive at a certain decision about a product, service or trend. So, putting your data represented in an infographic form is one of the game-changing aspects that may usher in unprecedented returns for your investments.

What is an Infographic?

An Infographic is the graphical representation of a data or set of data. An Infographic data form basically repaints mundane or at times, complex information in a manner that gets a trending response from its subscribers.

Why an Infographic?

It is often noticed that complex piece of information such as metrics or comparison of trends over years, geographies or among competitors in plain numeric or textual form, is usually hard to analyze. Plain depiction of tabular data often poses a cognitive barrier between the information and the user.

While on the other hand, the same data when arranged in forms of graphs and charts, becomes highly convenient for audience to not only understand and analyze but to also use it further. This simple phenomenon makes Infographics very useful resource for your business.

Does it help to use Infographics in marketing?

Just like the company logo or other branding material, Infographics help you develop that special connect with your customers. Once they like your campaigns that use memorable illustrations, the brand recall improves considerably and your potential customers are likelier to remember you at the right time.

How to develop a good Infographic?

Designing a good infographic, first of all, requires a deep understanding of the company’s business: products, services, customers and target base. This determines the information that needs to be presented for everyone’s consumption. It is necessary to ensure that it does not go against the business ethics or is not debatable.

The next step towards developing attractive infographics is to acquire an expert graphic designer who can visualize and translate this data into visually appealing creatives that can attract maximum attention once shared across various platforms.

Who can develop a good Infographic for you?

While the idea of developing an Infographic might sound simple, yet you should know that it requires sophistication and a certain skill set. Remember that a poor design may bring more of harm than utility to your brand.

Of course, the best infographic content will come from your business development team itself. However, it might serve better to get fresh ideas from an agency. So, it is wiser to hire a creative agency with proper credentials as well ensure that the team members on board are mature enough to understand your business dynamics.

Ascezen Consulting is one such agency that can deliver quality infographics within the budget constraints.

Why Ascezen?

The team behind Ascezen Consulting Pvt. Ltd. carries vast industry experience. The talent that has been delivering for some of the most prominent brands in IT, Retail and Hospitality sectors will now be focused to create value for your brand, while putting latest tools and best practices available at your disposal.

By admin DIgital Marketing, Graphic Design Services, Instructional Designing Ascezen Consulting Pvt, Business Content, graphics for marketing, infographic, infographic in makreting, infographics, IT, marketing, metrics, presentation, role of graphics in marketing, social media marketing Comments Off

19 Dec

Outsource Digital Marketing or Social Media Marketing to an Agency?

Why Outsource Digital Marketing?

Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third party agency. However, the notion of outsourcing often sparks the debate on DIY vs Outsource. Reason for this reluctance is attributed to certain incidents in the past whereby social media campaigns for very popular brands went awry, almost costing their reputation.

Noteworthy, the A-listers of the industry are still actively outsourcing their social media marketing portfolio to be managed by a third party consultant. Therefore, first of all we take a look as to why exactly should we hire an external agency.

Expertise

It is not easy to maintain the top ranking in social media circles. An agency however can ensure, owing to its specialization on insights, what will work wonders for you and what wouldn’t. Dedicating enough time for social media marketing might distract you from your core operations whereas an expert of social media marketing works 24×7 to keep your campaigns updated on following parameters:

Who’s the target audience?
What are the latest social media platforms and how are they suitable for a particular line of business?
What should be the frequency of posting content?
What time of the day gets the maximum engagement depending on the product and target set?
What’s the best form of content to share on a particular social media platform?
How to track social media success for a particular campaign?
How much does current campaign contribute in increasing the followers and traffic to the website? Performance makes the bottom-line. Right?

Time

Ever came across an aesthetically appealing and informative post on Facebook that caught your attention and impressed you? And then you also shared it with your team as well as your peers.

It is worth making a note that such content requires time to develop and does not materialize within minutes. While you may have time to develop such content, do consider the fact as to which other task deserved more of your time?

If the trade-off seems that good to you, only then you may choose not to hire a dedicated consultant or an agency for social media marketing.

Save Money

Hiring a digital marketing agency is usually a far economical option, as compared to hiring an in-house consultant. Simple reason being that an individual may not be good at each and every aspect of social media like devising strategies, content development, creating visuals or short animated videos, and eventually tracking its success through analytics. In such a scenario, hiring an external agency is always a better option as it brings specialized individuals to your service.

Besides, an external social media marketing agency also plays a crucial role in keeping your brand abreast of latest industry trends as well as track your competition on this particular front. However, given the serious nature of the task as well as the amount of sensitive information invested in it, it is of utmost importance to choose an agency working on higher parameters of ethics, professionalism as well as expertise.

With that, comes a proposition that meets all your social media marketing management related needs.

Ascezen Consulting Pvt. Ltd. is a reliable name you can consider while making the decision to outsource digital marketing. Ascezen fits the bill with its dedicated team of professionals well versed in digital marketing strategies , analyzing campaigns, graphic designing and content development. We, at Ascezen Consulting, realize that social media marketing is a means for you to promote your business goals online.

As such we take the initiative of working as an internal team, in close co-ordination with your core team. What distinguishes us from the others is the effort we put in understanding the overall history and context of your campaigns. This extra step of groundwork is what brings the difference in our social media marketing campaigns. Plus we ensure that we duly meet all the SLAs provided.

Working with Ascezen, you get a commitment of high levels of business ethics, professionalism and expertise.

By admin Content Writing, DIgital Marketing analytics, animated videos, digital marketing agency india, DIY, graphic design, metrics, outsource social media, outsourcing digital marketing, short videos, social media, social media management, social media marketing, target audience, visual design Comments Off

07 Dec

Digital Marketing Spread: SEO

Digital Marketing begins with Search Engine Optimization

Under Digital Marketing services, it augurs well to start off with a website that primarily serves its purpose by fulfilling the information needs of the target audience.

Search Engine Optimization or SEO for a website belongs to a rather recent genre of web technology since the inception of internet. There was a time when your website was perceived as merely a cosmetic tool for registering your brand presence on the World Wide Web. With the concept of E-Commerce gaining more roots and increasing competition, your website evolved further into a reach multiplying tool. However, today it is a different story.

As we speak, your website has evolved into your business extension outlet, open 24×7, directing new customers to your business as well as taking your brand into relatively newer markets. It also enables you to attain better conversion rates. Now since websites don’t do it on their own, the process that enables them to do so is called – Search Engine Optimization or SEO.

What is SEO?

SEO is a digital marketing strategy which affects the visibility of your website in the search results displayed by any search engine, primarily Google. These results, featuring your website or not, are given by search engines in response to a certain set of keywords or a phrase posted by an internet user. Closer the content of your website matches with the keyword sought by user, higher will be your visibility ranking in the search results page. Other content parameters that play a significant role are: originality, simplicity, correctness, meaningfulness and readability.

For example, a random user types Digital Marketing Services Lucknow, and you are a Digital Marketing agency based in Lucknow, SEO will ensure that your website content is “optimized” to match the query of that user or any other users as well seeking similar results. The “optimized” content is naturally the content with the highest ranking by a search engine such as Google.

Who does SEO?

A lots of agencies will tell you – ‘Not everyone can do SEO, only agencies are good at it and hence, authorized to do it for you.’

We believe anyone can do SEO, provided they do not have any other business concern to delve into. Reason being that SEO is:

A constant process: SEO is not a one-time solution, rather a continuous process to achieve organic growth.
An evolving dimension: Technologies and processes change almost every alternate day.
Time taking process: Neither is SEO instant. Rather results are derived by a sustained and planned strategy implemented over a period of time.

Having said that, there are some people who love to customize their bikes, modify their cars, able to personalize their office computers, configure software, and do SEO simultaneously. However, there are other set of people who realize the fact that every field required specialized professionals who excel at bringing about the industry standard results. And that they love doing their job!

Therefore, for anyone who seeks their website ranked top in search results, would certainly opt for a dedicated specialized digital marketing agency for SEO.

How to determine a good Digital Marketing Services Agency?

In the realm of SEO, there are a lot of strategies to be employed, with the objective of pushing the ranking of your website higher in the search results. However, a few of these practices are discouraged uniformly by all search engines. These techniques usually will stuff your website with a content that is laced with keywords, however will be of little benefit to the end user.

As such, your website will definitely be ranked higher for a certain amount of time. However, in the long run it will not only ruin your brand name, defer your original customer base but also might affect in your website getting blacklisted by the search engine.

A lot of Digital Marketing services agencies promise quick results with SEO. Most of these utilize the discouraged SEO practices or Black Hat SEO as it is more commonly known. White Hat SEO, on the other hand, focuses on objective building of your Website’s architecture, design and content. This results in not only building your website ranking generically, but also maintains the ranking as the content is found relevant to users’ requirements. Going a step further, it also extrapolates your website content to the ever expanding social media by means of blogs, tweets, mentions or posts that would in turn lead the users to your website.

A good Digital Marketing services provider, therefore, excels not only in the excellent content building, and keeping the SEO keyword policies updated in your website SEO but also in its integration with the relevant social media platforms.

Why choose Ascezen Consulting?

Ascezen Consulting understands that your website is more of Sales-driven platform and therefore it should be easy to reach. We ensure that it is built in such a way that it is able to register high in rankings as compared to your competitor. Since its inception, Ascezen specializes in offering Digital Marketing services to the prominent corporate clients as well as startup ventures. As such our worklabs are always updated on every new trend in the scope of Digital Marketing services that begins with SEO.

At Ascezen, we promise results far exceeding expectations. Ask Why? Because we can.

Visit our digital marketing services pags for a detailed overview.

By admin DIgital Marketing competitor research, Content, Digital Marketing, keyword research, keyword search, keywords, metrics, natural search, optimize website, optimized content, organic growth, reporting, search engine, Search Engine Optimization, search results, SEO Comments Off