Tag - learning

12 Aug

Use Short Videos to Promote your Business

We have come a long way when it comes to using ways to promote a business. It used to be billboards, magazines or Picture of a collage showing video clip icons, and movie-cameranewspapers a lot time ago. Today, the best way to attract and engage the customers could begin with a short video to promote your business by leaving an impressive message, quickly. Use of short videos to promote your business can get magical results for you.

Use of short videos for advertising picked up with Television ads when we could see people getting hooked on to get the message that was dying to reach them through other media. Whether it is an elevator pitch or a sales pitch, any message can be beautifully delivered through a video with catchy phrases, punch lines, colorful fonts, impressionable imagery, and a dialogue form.

In the initial days of television advertising, people tried to avoid the ads by lowering the volume but today, most people enjoy watching them. With popularity of new media and the booming young population using them, videos have become a powerful tool of communication. A sample video can be seen below.

The video inserted above talks about the business writing services offered by Ascezen Consulting. There can be videos talking about how to use a product or a tool. You can create one for anything you would like to demonstrate or use in training. This one has been created using a pretty simple video creation tool but there is good deal of thinking, planning, and design work before you get that short video to say it all.

It is challenging indeed to keep your message short enough to be covered in a video. As an entrepreneur, you might have volumes to say about the products or services you offer but your audience has limited time. You can’t have their full attention for more than 2-3 minutes. An instructional design professional or an e-learning developer knows the finer points of creating an appealing and effective video.

At Ascezen Consulting, we are capable of creating short videos such as the one above that we did for ourselves. Drop a line to know more about the type of videos we can do for you.

By Business Writing, Creating Videos, e-learning, Entrepreneurship, Instructional Designing , , , , , , 0 Comments
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19 Jun

How Can Technical Writing Training Help Aspiring Technical Writers?

A career in Technical Writing in India took off in last two decades and it became a conscious career choice for job-seekers only in the past 10-12 years. Before that, almost all the technical writers in India found their careers in technical writing, accidentally.picture of an instructor-led classroom training.

Many aspiring technical writers are not sure why do they need training in technical writing. The common perception among the untrained and inexperienced writers is that all they need is a skill to write well to become good writers. Besides the gifted talent for writing, there are a number of things that need to be acquired through learning and practice. Here’s why they must go through an instructor-led technical writing training program.

  1. The Industry Needs Ready Professionals

Most first-generation technical writers in India are self-trained. They never had the privilege of getting trained by expert technical writers or technical writing trainers. The learning was primarily community-based and slow. Today, the industry knows what it wants from technical writers and the writers need to be on their heels as soon as they are hired for a job. A formally trained technical writer is equipped with all the knacks and tricks of the trade.

  1. There Is A Great Deal To Know Even Within The Niche Profession of Technical Writing

As they say, Technical Writing is a Niche. Yes, it is. But there is whole lot of stuff to be learned before one could claim to be a complete technical writer. There is so much variation in language tone, writing style, presentation for each type of documentation. The complexity does not stop here as there are scores of tools to work with. And you must know about where and how your document will be presented to your audience. It is your responsibility to ensure that your work is accessible to your end-users. An accomplished and experienced technical writing trainer would be certainly able to prepare you for those ‘tech’ challenges in technical writing.

  1. Everyone Wants To Grow Faster

Once you get the “technical writer” tag, you want to keep growing at a steady pace. This growth comes easier if you do not spend more time learning at your job. If you know your trade, you are likelier to be more efficient. In the long run, you will get bigger, better challenges that lead to a natural, smooth career progression.

  1. A Certificate Adds Weight

A technical writing certification will make you stand apart from the frivolous job-seekers who are not focused on technical writing profession. Your certificate will begin with making that distinction for you. Not just that, your interview will most likely be focused on what you learned during the technical writing course, giving you more opportunity to talk about readiness for the job.

  1. To Plan Career Growth, Better

Once you are an accomplished technical writer, you will be able to plan the next moves, better. There are a number of avenues that open up for experienced technical writers. You can decide to continue to be a technical writer throughout the career just for the love of writing or you can move into project management. With a technical writing certificate, you are aware of all the options and you can spot the opportunities of becoming a business analyst, domain expert, or a project manager. Be your own master!

  1. Learn What You Can’t

At your job as a technical writer, you will be asked to perform tasks in accordance with your key responsibility areas or project requirements. In that limited space, you might learn whatever you can but there will be a limitation. You may not even know your options of learning and trying out different skills within the ambit of technical writing. During a technical writing training course, you will get a chance to lay your hands on a variety of tasks that require different skills and knowledge of specific tools or techniques. So, you get to learn even what you may not get to do in a typical technical writing job.

  1. Mentoring And Career Guidance From Trainers and Peers

It always helps to have a mentor during those distressing stages of career when you need that expert advice on a career move or a technical solution. The trainers or the faculty members at the training institution often act as life-long coaches and gurus. The batch-mates during the training usually go on to become good peers as you tend to grow along with them through the career. With a set of professionals to help, you would never be short of bright ideas.

The reasons listed above are sufficient to speak in the favor of choosing to get prepared before you dash into a technical writing job. Ascezen Consulting offers certificate courses in Technical Writing, Creative Writing, E-learning, and Business content writing. Get in touch for details.translate english to italian

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18 May

What is Instructional Designing?

Instructional Designing is an art of creating sets of instructions that make it easier to upgrade knowledge and skills in any area of study or work Instructiondiscipline. Any course of study or a training module needs a systematic approach in its development, which is governed by some principles of instructional design. The course developers need to have the objectives and expected end results clearly documented in a well-written document. Not just that, they need to plan what needs to be done to achieve the objectives, identify the milestone deliverable  visualize about the building blocks after understanding the requirements and last but not the least, ensure a meticulous adherence and implementation of the planning.

The most relevant application of instructional designing can be seen in imparting education. There have been continuous advancements in the ever-evolving education systems around the world. The focus is shifting to methods of experiential learning or learning-by-doing from the traditional lecture based teaching or rote learning. This evolution started with the revelation about the many forms human learning such as visual, auditory and kinesthetic (through experience).

Another radical change that has affected the teaching or learning methodologies is the advent of computers and Internet and, leading to options of distance learning. The idea of learning from a remote location opens up many challenges such non-overlapping availability of learners and instructors, communication barriers due to physical absence, delay in responses or feedback and so on. All this points to need of course material that engages more, reinforces the learning, asks questions and gives instant feedback for assessment. Getting all this together couldn’t have been made possible without a well-thought method to weave the courseware with seamless sections and logical breaks. Enter the world of instructional design where learning happens with an instructor who talks less, who may be present only virtually and in some cases, not even required.

There are different models of instructional designing. Most of them generally comprise of five phases. The first phase is analysis, where the designers study the requirements or expectations from a learning module or product. Next comes the design phase which deals with translating the spoken or written requirements into a developer’s language with minute details of how the product will come into being.  The development phase starts when the design is ready, followed by implementation and evaluation phases. The entire learning development cycle is executed by a team of instructional designers, graphic artists and software programmers, in a streamlined manner, using defined processes.

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