07 Apr

Content Marketing Strategy: An Unbeatable Practice

Content Marketing has become the heart of marketing strategies and rightly so. Why is Content Marketing Strategy: An Unbeatable Practice? It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your customers about your business and services. Today, consumers have become less likely to respond to traditional tactics and would rather make decisions based on their judgement. They don’t like to be just sold things- a behaviour that holds true for both B2C and B2B customers.

This is where content marketing comes into the picture. Unlike traditional marketing, it relies on building a trustworthy rapport with the prospective customers and instead of creating a new demand, content marketing focuses on anticipating and meeting an existing need for information.

Your Content Marketing Strategy must aim to:

Provide credible information to consumers
Generate and attract attention
Build a relationship with consumers
Increase brand awareness
Improve online sales
Increase the customer base
Encourage brand loyalty

Given how effective content marketing has proven to be in converting leads into sales, it is no surprise that everyone is trying to churn out more and more information. However, not all of this information is credible or useful. The result of which is a cluttered digital environment where consumers are swamped with mediocre content; a situation which is not favourable either for the businesses or the consumers.

Depending on the organisational goals, every business needs a different approach to stand out among the rest. Content marketing is a process that needs to be constantly updated to recognise and predict the information requirements of a specific audience, making it vital to strategize accordingly.

At Ascezen Consulting, we take the time to thoroughly understand the requirements of our clients before suggesting the following solutions for an appropriate strategy:

Blogs

Because they are so accessible, blogs are the perfect platform to build relationships with potential customers. People enjoy reading them and if regularly updated with well-written and informative articles, they can prove to be an efficient way of converting leads into sales.

Videos

Videos are more engaging and are likely to leave a more lasting impact on people in comparison to textual content. They can be shared on the organisation’s website, blog posts or social media posts.

Social Media

Social media gives you the freedom to decide how and what you want to communicate to the people. Its ability to let organisations interact with its target audience definitely makes it the most powerful channel for content marketing.

Infographics

Infographics is one of the most effective methods to bundle lot of information in a way that is clear, visually appealing and yet can be easily retained by the audience. A simple and clean design will go a long way in spreading the message without overwhelming the audience.

Images

Adding relevant images to social media and blog posts or simply using them on their own can greatly enhance the utility of the message being put across. Humans are visual learners and as cliché as it may sound, a picture is indeed worth a thousand words.

Brochures & White Papers

Brochures and white papers are useful tools to disseminate complex information. They can include images and graphs. They are quite useful when it comes to showcasing areas of expertise and persuading potential consumers.

Apps

Mobile apps help businesses to reach out to a wider audience by distributing product information. They have also proven to be helpful in building customer loyalty as it makes consumers feel more engaged with an organisation.

The right content marketing strategy can take you ahead of your competitors and help you reach your goals. Get in touch with us to know how we can help you build an effective content marketing strategy that will benefit you and your business.

By admin Content Marketing blogs, brochures, Content Marketing, content marketing strategy, infographics, social media, videos, white papers Comments Off

Why does your Business need Content Marketing?

Why do you need Content Marketing?

The marketing world in its entirety believes in the immense potential of Content Marketing. It is quite contextual in nature and this makes it very hard to provide a specific definition of the term. How a content marketing strategy is implemented depends from person to person or rather from organization to organization. Although a single, all-inclusive definition of this concept may not be present, various experts have tried their hand at defining it from time to time.

Gartner defines content marketing as “the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”

According to Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.”

To put it simply, content marketing is about marketing of an organization or a brand through sharing insightful, educational or entertaining information using channels such as blogs, pictures, e-books, audio-video, social media posts, infographics and so on. The purpose is to influence the user, stimulate interest in a product/service or influence a purchase decision.

Depending upon content strategy, here are a few channels for content marketing:

Blog posts
Emails
Videos
Social media posts
Infographics
Assessments
Images
Apps
Podcasts

Content marketing can help your organization in a number of ways. Here are a few reasons why you should focus on it:

To Improve your search engine result rankings

Content can help you earn a better rank in the search engine results. Regularly posting relevant content will increase your chances to be found. It can help enhance the effect of your SEO efforts. Quality content will attract more traffic to your website, thus improving its authority and relevance.

If your content is created strategically and meets the expectations of your audience, you can have a better place in the search engine rankings.

To grow your web traffic

There are a number of ways content can help you in generating more traffic. Some of them are:

Efficient distribution and sharing of content
Blog posts offering useful information
Connecting with users through social media posts

For better lead generation and conversion rates

Content provides you a way to connect with your target audience/customers. It offers a number of insights for identifying prospective customers and converting them. Appropriate and engaging content will make your users spend more time on the website and increase your chances of influencing their decision. High quality, informative content will help you build trust between you and your target audience and increase the conversion rate. Here are a few ways you can generate lead through content marketing:

Create engaging, high-quality content
Offer your audience an incentive
Pay attention to inbound marketing
Address your audience through a webinar
Use testimonials and case studies

To ensure users give your website more time

If you keep posting relevant and informative content regularly, the users will spend more time going through your website. This will improve your chances of influencing them and convincing them to use your service or product.

To increase brand awareness

Offering great content will help you produce brand awareness. If you think your content is much more than self- promotion, endorse it through social networking sites. This way you can stand out among your competitors as most of them would focus only on content related to sales promotion. This is a great way to earn recognition in the market.

Providing valuable content on regular basis will also help you strengthen your relationship with your customers. They may also become your brand advocate and promote and share your content, thus generating more traffic.

For building a strong relationship with customers

Engaging content will help you in building and maintaining a strong relationship with your customers. As mentioned earlier, content which focuses on things beyond sales and promotion will definitely intrigue the users. Provide valuable tips and information through your content so that your audience may find it of great value.

It will not be wrong to say that content is still the king, even after all these years. In order to make the most out of it, you need to keep up with the ever changing trends in the world of content marketing. Being clear about your goals and knowing your target audience are a few prerequisites of framing an effective content marketing strategy.

If done right, content marketing can help you reach your organizational goals and stand out among your competitors.

At Ascezen Consulting Pvt Ltd, we produce engaging, usable and enriching content that attracts the target audience and helps in building a relationship of trust. This is what makes our content writing services rank among the best content writing companies in India. Get in touch with us to know how we can help you gain attention and build rapport with your customers.

By admin Content Marketing content is king, content strategy, infographics, search engine, SEO, social media, target audience Comments Off

Importance of Infographics in Marketing

Do you make use of Infographics in Marketing?

Use of infographics in marketing in very common these days. In this age of big data, the entire gamut of digital marketing has shifted towards processing data and information. In such an environment, it is almost binding that the presentation of data be in a lucid format that allows users to analyze and arrive at a certain decision about a product, service or trend. So, putting your data represented in an infographic form is one of the game-changing aspects that may usher in unprecedented returns for your investments.

What is an Infographic?

An Infographic is the graphical representation of a data or set of data. An Infographic data form basically repaints mundane or at times, complex information in a manner that gets a trending response from its subscribers.

Why an Infographic?

It is often noticed that complex piece of information such as metrics or comparison of trends over years, geographies or among competitors in plain numeric or textual form, is usually hard to analyze. Plain depiction of tabular data often poses a cognitive barrier between the information and the user.

While on the other hand, the same data when arranged in forms of graphs and charts, becomes highly convenient for audience to not only understand and analyze but to also use it further. This simple phenomenon makes Infographics very useful resource for your business.

Does it help to use Infographics in marketing?

Just like the company logo or other branding material, Infographics help you develop that special connect with your customers. Once they like your campaigns that use memorable illustrations, the brand recall improves considerably and your potential customers are likelier to remember you at the right time.

How to develop a good Infographic?

Designing a good infographic, first of all, requires a deep understanding of the company’s business: products, services, customers and target base. This determines the information that needs to be presented for everyone’s consumption. It is necessary to ensure that it does not go against the business ethics or is not debatable.

The next step towards developing attractive infographics is to acquire an expert graphic designer who can visualize and translate this data into visually appealing creatives that can attract maximum attention once shared across various platforms.

Who can develop a good Infographic for you?

While the idea of developing an Infographic might sound simple, yet you should know that it requires sophistication and a certain skill set. Remember that a poor design may bring more of harm than utility to your brand.

Of course, the best infographic content will come from your business development team itself. However, it might serve better to get fresh ideas from an agency. So, it is wiser to hire a creative agency with proper credentials as well ensure that the team members on board are mature enough to understand your business dynamics.

Ascezen Consulting is one such agency that can deliver quality infographics within the budget constraints.

Why Ascezen?

The team behind Ascezen Consulting Pvt. Ltd. carries vast industry experience. The talent that has been delivering for some of the most prominent brands in IT, Retail and Hospitality sectors will now be focused to create value for your brand, while putting latest tools and best practices available at your disposal.

By admin DIgital Marketing, Graphic Design Services, Instructional Designing Ascezen Consulting Pvt, Business Content, graphics for marketing, infographic, infographic in makreting, infographics, IT, marketing, metrics, presentation, role of graphics in marketing, social media marketing Comments Off

Tag - infographics

Content Marketing Strategy: An Unbeatable Practice

Your Content Marketing Strategy must aim to: