Tag - India

18 May

Be counted among the Top-notch Content Writers in India

Be counted among the Top-notch Content Writers in India

content-writing-training at Lucknow, India by Ascezen Consulting to deliver the best content writers in India

Going digital is no longer a matter of popularity. Having the presence on the world wide web has become a necessity. Businesses in India are shifting their operations online and are constantly working towards gaining a strong foothold on the web using high quality content created by top-notch content writers in India. To produce specific, compelling and targeted content, the search for content writing talent and the best content writers is on.

Content writing, as the name suggests, means writing content for a wide variety of audience available through websites, newsletters and brochures, emails, flyers and so on. Even though writers have always been valued in media and journalism, digitization has given the demand of quality content writers a massive push.

Demand for Content Writers in India

Earlier, content creation in the form of articles, news items and scripts, was limited to media such as print, radio and television. However, with the increasing internet penetration and the need to access information at a few mouse clicks, the world needs many more content writers who can deliver quality content.

For some reasons, despite the increased demand, there is still a considerable scarcity of good content writers in India. Quite a lot of content writers in India are unable to meet the industry standards and produce engaging, effective content. There is a vast difference between the demand and supply of the writers in the country and some reasons that can be understood are as follows:

  • Societal Perception
  • Lack of professional content writing training
  • Inadequate training on the job

There has been a perception in India that writers can never make good money. On top of it, the society and primarily the parents play a dominant role in choosing a career for their child. Mostly with that background, budding writers are seldom motivated to take up writing as a career. So, it is never easy for an aspiring writer to ask parents for sponsoring a training in content writing, technical writing or anything similar.

Like any other profession, content writing too presents its own challenges and opportunities. As traditional marketing is seeing a decline, content writing holds immense potential in its avatar of content marketing and the sheer scale of opportunities that the industry is promising cannot be overlooked.

It wouldn’t be naive to claim that content creation will never become outdated. In fact, right from big corporations to start-ups, everyone will need more content as part of their marketing strategies, especially in this age of user-generated content.

Need for Content Writing Training

Those aspiring writers who take on a content writing or technical job after a few internship stints are trained on the job. Now, it largely depends on the organizations they were employed at or the people they have worked with, to train them as writers. It would purely a game of chance that such interns or junior writers were trained by a professional writer or someone who has good understanding of the domain. A good writer comes out only when the organization is process-driven and doesn’t make an exception for the content department to operate on ad hoc basis. Since most organizations do not have a regular content department in place, they have no means to train and groom people on writing skills.

The answer lies in Training. Today, there are good number of training institutions in India that deliver high quality training in Content Writing, Technical Writing or Instructional Design. The aspiring writers must invest in training themselves to get hired by the high-paying, reputed organizations in India and abroad.

Most people keen on pursuing a career in content writing or development feel that writing ability is the only skill required to become a writer but that is far from being true. Besides having a natural flair for writing, there are other skills needed as well and these can be acquired through structured and balanced content writing training.

At Ascezen Consulting Private Limited – a Lucknow based Content Writing Services Provider, we offer content and technical writing training for aspiring and junior writers to hone their skills and groom them to be ready enough to work for the best IT companies in India.

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19 Jun

How Can Technical Writing Training Help Aspiring Technical Writers?

A career in Technical Writing in India took off in last two decades and it became a conscious career choice for job-seekers only in the past 10-12 years. Before that, almost all the technical writers in India found their careers in technical writing, accidentally.picture of an instructor-led classroom training.

Many aspiring technical writers are not sure why do they need training in technical writing. The common perception among the untrained and inexperienced writers is that all they need is a skill to write well to become good writers. Besides the gifted talent for writing, there are a number of things that need to be acquired through learning and practice. Here’s why they must go through an instructor-led technical writing training program.

  1. The Industry Needs Ready Professionals

Most first-generation technical writers in India are self-trained. They never had the privilege of getting trained by expert technical writers or technical writing trainers. The learning was primarily community-based and slow. Today, the industry knows what it wants from technical writers and the writers need to be on their heels as soon as they are hired for a job. A formally trained technical writer is equipped with all the knacks and tricks of the trade.

  1. There Is A Great Deal To Know Even Within The Niche Profession of Technical Writing

As they say, Technical Writing is a Niche. Yes, it is. But there is whole lot of stuff to be learned before one could claim to be a complete technical writer. There is so much variation in language tone, writing style, presentation for each type of documentation. The complexity does not stop here as there are scores of tools to work with. And you must know about where and how your document will be presented to your audience. It is your responsibility to ensure that your work is accessible to your end-users. An accomplished and experienced technical writing trainer would be certainly able to prepare you for those ‘tech’ challenges in technical writing.

  1. Everyone Wants To Grow Faster

Once you get the “technical writer” tag, you want to keep growing at a steady pace. This growth comes easier if you do not spend more time learning at your job. If you know your trade, you are likelier to be more efficient. In the long run, you will get bigger, better challenges that lead to a natural, smooth career progression.

  1. A Certificate Adds Weight

A technical writing certification will make you stand apart from the frivolous job-seekers who are not focused on technical writing profession. Your certificate will begin with making that distinction for you. Not just that, your interview will most likely be focused on what you learned during the technical writing course, giving you more opportunity to talk about readiness for the job.

  1. To Plan Career Growth, Better

Once you are an accomplished technical writer, you will be able to plan the next moves, better. There are a number of avenues that open up for experienced technical writers. You can decide to continue to be a technical writer throughout the career just for the love of writing or you can move into project management. With a technical writing certificate, you are aware of all the options and you can spot the opportunities of becoming a business analyst, domain expert, or a project manager. Be your own master!

  1. Learn What You Can’t

At your job as a technical writer, you will be asked to perform tasks in accordance with your key responsibility areas or project requirements. In that limited space, you might learn whatever you can but there will be a limitation. You may not even know your options of learning and trying out different skills within the ambit of technical writing. During a technical writing training course, you will get a chance to lay your hands on a variety of tasks that require different skills and knowledge of specific tools or techniques. So, you get to learn even what you may not get to do in a typical technical writing job.

  1. Mentoring And Career Guidance From Trainers and Peers

It always helps to have a mentor during those distressing stages of career when you need that expert advice on a career move or a technical solution. The trainers or the faculty members at the training institution often act as life-long coaches and gurus. The batch-mates during the training usually go on to become good peers as you tend to grow along with them through the career. With a set of professionals to help, you would never be short of bright ideas.

The reasons listed above are sufficient to speak in the favor of choosing to get prepared before you dash into a technical writing job. Ascezen Consulting offers certificate courses in Technical Writing, Creative Writing, E-learning, and Business content writing. Get in touch for details.translate english to italian

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09 Oct

Power of Textual Content

Content can be audio, visual, textual or a mix of all of them. The idea is to always reach the audience and make the best appeal. It all depends on the type of content or information that needs to be communicated and the target audience.

Talking in India’s context, print media was the biggest medium to reach the maximum number of educated people till the advent of Radio. The introduction of Radio in India could well be called the beginning of a revolution. It became an important medium for not just giving out news, but also spreading awareness about the plans implemented for country’s growth and development, and turning them successful at the mass level.
Then came Television—the advanced medium that took the country by storm. It reaffirmed the age-old beliefs in the power of visuals. People could see their leaders in action, they could see places they would have never dreamt of visiting, and the creativity that they could never imagine.
All the above examples easily the demonstrate the power of content that increases when it becomes multi-dimensional, from text to speech, auditory to visual, and still picture to moving videos. But the fact remains that at the crux of all content lies the Text – the written word. The written word—whether on paper or a screen—will never wither.

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