E-commerce: 10 tools to grow your business
In a report recently published by Statista, a business data company, the e-commerce market is likely to grow to 2.14 billion people buying products online globally by 2021, a significant increase from the 1.66 billion global digital buyers in 2016. It is time to scale up your ecommmerce store even if you need to hire an e-commerce enabling agency to make a strong footprint on the market.
Starting an e-commerce business today is hard. Not only does it involve sourcing products and finding the right developer for your idea but also ensuring that each visitor who visits your website helps you to increase the conversions it makes. Getting great results on the store and converting the KPIs on the website, among other things, can be a difficult task to achieve for beginners.
Using a suite of tools and integrations however, you can significantly increase the conversion rates on your online portal, ensuring more success.
These tools can not only help you add advanced functionality to your website, but also help you launch targeted marketing campaigns along with tracking the user’s behaviour on your portal, helping you in decision making and ensuring success.
- HotJar
HotJar is a great tool to analyse which part of your website the customer interacts the most with. The heat-mapping tool can help you analyse between 1,000 to 10,000 page views and create an aggregate analysis. Moreover, it also comes with session recording capabilities, which can help you understand which part of your website the customer is spending the most time on. The tool also allows you to filter data as per your own will and help you gain an insight into the specific details.
- SerpStat
SEO and optimizing your website for easy discoverability can prove to be a task. Using SerpStat, one can do tasks like keywords research, backlink analysis, site audits and detailed competitive analysis for digital marketers. It bills itself as the “growth hacking tool for SEO, PPC, Search analytics and Content marketing”.
It allows you to reframe your SEO strategy and attain more conversion on the website.?
- Conversion Voodoo
The Conversion Voodoo tool can help you by monitoring the first impressions of your visitors, performs A/B testing and even optimizes your landing page.
It offers a free performance analytics tool but thereafter, charges a fee without any upfront costs.
- PushCrew
PushCrew is a push notifications service that allows you to send push notifications to your users. E-commerce is an attention-focused industry to operate in, and hence sending push notifications can help you drive traffic to your website, without spending too much money on different marketing channels or techniques.
- Usability Hub
Usability Hub is a user testing and usability research platform which can help you how you want design your website/app’s UX by conducting real-time usability tests. It helps you test the usability of your e-commerce store and which design experience suits it more amongst other options,
Moreover, it also has clients like Google, Amazon, TaskRabbit and Airtable which makes it a credible option to test the effectiveness of your own website,
- Google Analytics
Google Analytics, the data visualisation and analytics’ offering analytics and metrics for Google products, is an excellent tool that helps you dig deep and find relevant issues plaguing your website,
- MailChimp
An email marketing service that allows you to quickly create an email campaign, send newsletters and create other social media posts, MailChimp is an effective tool used to create customised newsletters and other promotional emails to your customers.
- Intercom
Intercom is a customer messaging tool that allows you to add live chat functionality to your website or app. Using Intercom, e-commerce websites can easily convert visitors to buyers through prompt and responsible customer service.
- Leadformly
Leadformly can help you create highly-converting forms that can help you generate new and existing leads on your website. Leadformly provides a service to not only generate new leads, but also optimize the inbound leads and increase their quality. It is a great tool to create highly engaging forms that in turn, lead to more website conversions.
- Unicommerce
Unicommerce can help streamline your backend business operations through centralized order processing and unified inventory across all the sales channels you might be using. It might aid in reducing the returns, ease the accounting & reconciliation, reduce human resource cost, enhance productivity, increase accuracy and profitability by automating all channels, shipping solutions, and accounting systems.
Ascezen Consulting can help you set up your e-commerce store and maintain it for you too. Get in touch to learn more about how we can help grow your online business.