Tag - brochures

07 Apr

Content Marketing Strategy: An Unbeatable Practice

illustration of a hand holding a tool. Words "Strategy" and "Info" are printed to indicate the importance of content marketing strategy.

Content Marketing has become the heart of marketing strategies and rightly so. Why is Content Marketing Strategy: An Unbeatable Practice? It is because not only does it help a business to grow but also nurtures relationships with customers – an aspect that distinguishes it from traditional marketing. The idea is to inform and educate your customers about your business and services. Today, consumers have become less likely to respond to traditional tactics and would rather make decisions based on their judgement. They don’t like to be just sold things- a behaviour that holds true for both B2C and B2B customers.

This is where content marketing comes into the picture. Unlike traditional marketing, it relies on building a trustworthy rapport with the prospective customers and instead of creating a new demand, content marketing focuses on anticipating and meeting an existing need for information.

Your Content Marketing Strategy must aim to:

  • Provide credible information to consumers
  • Generate and attract attention
  • Build a relationship with consumers
  • Increase brand awareness
  • Improve online sales
  • Increase the customer base
  • Encourage brand loyalty

 

Given how effective content marketing has proven to be in converting leads into sales, it is no surprise that everyone is trying to churn out more and more information. However, not all of this information is credible or useful.  The result of which is a cluttered digital environment where consumers are swamped with mediocre content; a situation which is not favourable either for the businesses or the consumers.

Depending on the organisational goals, every business needs a different approach to stand out among the rest. Content marketing is a process that needs to be constantly updated to recognise and predict the information requirements of a specific audience, making it vital to strategize accordingly.

At Ascezen Consulting, we take the time to thoroughly understand the requirements of our clients before suggesting the following solutions for an appropriate strategy:

Blogs

Because they are so accessible, blogs are the perfect platform to build relationships with potential customers. People enjoy reading them and if regularly updated with well-written and informative articles, they can prove to be an efficient way of converting leads into sales.

Videos

Videos are more engaging and are likely to leave a more lasting impact on people in comparison to textual content. They can be shared on the organisation’s website, blog posts or social media posts.

Social Media

Social media gives you the freedom to decide how and what you want to communicate to the people. Its ability to let organisations interact with its target audience definitely makes it the most powerful channel for content marketing.

Infographics

Infographics is one of the most effective methods to bundle lot of information in a way that is clear, visually appealing and yet can be easily retained by the audience. A simple and clean design will go a long way in spreading the message without overwhelming the audience.

Images

Adding relevant images to social media and blog posts or simply using them on their own can greatly enhance the utility of the message being put across. Humans are visual learners and as cliché as it may sound, a picture is indeed worth a thousand words.

Brochures & White Papers

Brochures and white papers are useful tools to disseminate complex information.  They can include images and graphs.  They are quite useful when it comes to showcasing areas of expertise and persuading potential consumers.

Apps

Mobile apps help businesses to reach out to a wider audience by distributing product information. They have also proven to be helpful in building customer loyalty as it makes consumers feel more engaged with an organisation.

The right content marketing strategy can take you ahead of your competitors and help you reach your goals. Get in touch with us to know how we can help you build an effective content marketing strategy that will benefit you and your business.

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01 Feb

Business Content Writing Needs of a Start-up

Business Content Writing Needs of a Start-up company may include a variety ranging from website content to promotional content. Let’s try to create a rough sequence of activities and stages during the early days of any business setup.

An infograph showing the names of content deliverables required by a start-up company- business plan, website content, presentations, brochures, proposals, training content, case studies, and process documents.

Content Needs of a Start-up

Create a Business Plan
It all starts with an idea to create and sell. Identifying the needs of a large customer base or a niche market that was not being served adequately becomes the point where an entrepreneur begins the journey. The first document that needs to be created is a business plan—a document that gives details of the business idea, expected profitability, associated risks and mitigation plans, phase-wise implementation plan, milestones, and the required resources as well as funds. The first objective to create a business plan is to achieve clarity of purpose and goal setting. Next, it can be used to convince prospective sponsors, investors, and other stakeholders. While some entrepreneurs may have desired skill to create a business plan but many of them may want to seek expert advice. Hiring a business consultant with knowledge and expertise in creating business documents may be a good choice.

Create a Website with Good Content Appeal
Today it is unthinkable to start a business without a website, irrespective of your type of business. Any entrepreneurial venture will need to have an impressive website. Apart from the visual appeal, your website should effectively communicate with your prospective partners, vendors, or customers. It should have content that speaks about your services, convince the visitors about your capabilities, and evoke a positive response. Quality content on your website and regular content updates will make it popular in web search, resulting in high search engine rankings for the website. Fresh and original content will help get business leads and this is a vital requirement for a start-up company.

Spread the Word – Promote your Products & Services
As a new entrant, what you would really need is to have your prospective customers know about your products and services through internet advertising, print media, and product or service brochures. You will require convincing business proposals targeting each prospect specifically. You will need to create crisp and appealing presentations to take along in business meetings with future clients.

Train your Staff
You will need professionally skilled and trained staff to conduct business. As a start-up, your budget may not allow hiring many experienced professionals. It will be more feasible to hire fresh talent and train them. Needless to mention that you will need personalized training content and possibly resort to e-learning for saving costs and providing a consistent, standardized training to your staff.

Strengthen your Position
After you have taken off by winning a few deals, you need to gear up for bagging bigger projects, clients, or accounts. You need to build a reputation that breeds trust on your capabilities. You will need to demonstrate that your company follows standard processes by maintaining proper process documentation – particularly for functions like HR and Operations. To prove your capabilities on delivery front, you will need to take about past successes through some convincing success stories in the form of case studies. This will be an ongoing activity as you get more experience and process maturity of your organization increases.

There you go… You need good content all along—whether it is building up, winning business deals, or showcasing your strengths.

To know about the business content writing services provided by Ascezen, please visit the services page or send an email to biz at ascezen dot com.

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06 Dec

Who Needs a Content Vendor?

Image showing a man thinking about the services offered by content vendorIt is as early as toying with the idea of a start-up that the wannabe entrepreneurs would need a good hand at content. Be it an impressive pitch to raise venture capital or funding through a bank loan, all entrepreneurs need to sell their ideas that must also be presented beautifully. And this selling must persist to get different potential stakeholders such as business partners, the founding team, and the first customers. An entrepreneur needs to communicate through various mediums such as the corporate website, blog, product or service brochure, online or print ads and anything else that’s thinkable. Most entrepreneurs are ripe with great ideas but not all of them can put them across a wide outreach. Why just entrepreneurs, even established businesses are also among those who might need help with corporate communication.

Let’s go deeper to find out more about who needs a content vendor…

  • You have an excellent idea and want to create a convincing business plan: You need someone who can organize your thoughts and ideas, and present them in words as well as statistical visuals. A business plan becomes compelling when it has everything thought out and planned. It flows in a sequence and answers questions as they come up. All this can be done by professionals who understand business as well as excel in the art of communication. So, it will help if you hire a company that can trusted enough to keep your well-guarded secrets and help you put in all on paper.
  • You have a product ready for market and need help with branding and advertising: Your team might believe that they created the best product for a certain market but the word needs to go out as well. You need to inform your prospective customers and distribution networks about the unique features of a great product. Who can help you better than communication specialists who can understand the technology and explain it to the world in a lucid manner? You certainly need a business content writing services provider—a content vendor capable of creating compelling business collaterals such as presentations, demonstrations, and brochures.
  • You have a product that can’t go without documentation: You were so busy developing a wonderful application or product that you completely overlooked the support documentation angle. Now when the product is almost ready, you find out that it must be supported by some user documentation such as a user manual, product guide or help videos. Assisting the users in installing, deploying and using a product or application is a vital part of customer relationship management.
  • You need to engage with your customers intelligently: Today, nobody might disagree that it is increasingly becoming crucial to engage in a constant dialogue with one’s customers. It helps you understand their changing needs, shift in choices, issues with one’s products and what’s being talking about the most. Most importantly, you get a chance to tell your loyal and about-to-leave customers about your future plans, product enhancements and new releases. A blog or social media campaign might be the first thing to start from. Again, you would need communication experts who think like your users to interact with them and find out what’s on your customers’ minds.
  • Your company needs content to support some products but that’s not a round-the-year requirement: Let’s say your organization doesn’t have much of regular content production needs but once or twice a year you need someone to spruce up the corporate website content or update existing product and process documentation. It might not be feasible to hire and retain a content team through the year but hiring a content vendor to provide a periodic fixed-cost service might serve the need.
  • Your company needs to produce and edit content through the year: There are fair chances that your company would already have a content or technical writing team in place. It is also likely that workload might at times go out-of-proportion if there aren’t a good number of people sitting idle. Maintaining a good bench strength helps handle the extra work but it isn’t a cost-effective or lean strategy. Those aiming for optimum resource utilization might consider having some content vendors shortlisted for seasonal spikes in workload. The cost would be lesser than having an unproductive team with a downward learning curve.

The competitive business scenario would leave no room for a product or service not marketed well. An excellent idea or product must not die a premature death for the want of fair publicity. It must be talked about to get its fair share of limelight. Every product needs a voice to announce its arrival. Once the product or idea takes off, it marks the onset of life-long quest to support the product to sustain in the market. This is where fresh content will always be needed and it is not a bad idea to invest in a content vendor.free translation greek to english

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