19
Dec
Why Outsource Digital Marketing?
Are you ready to outsource digital marketing or the social media operations to a third party agency? With growing competition in social media or digital marketing and its huge impact in brand and reputation building, it might serve well to outsource digital marketing or the social media operations to a third party agency. However, the notion of outsourcing often sparks the debate on DIY vs Outsource. Reason for this reluctance is attributed to certain incidents in the past whereby social media campaigns for very popular brands went awry, almost costing their reputation.
Noteworthy, the A-listers of the... read more
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05
Nov
If you want to develop a mobile version of any website, it will be a good idea to go with a minimalist approach. Quite a few critics cringe at the notion of minimalist design, presuming it will make the overall design and layout boring. The concept is also misinterpreted as black text on a white background devoid of any effects or graphics. However, all these assumptions are very far from the reality. It must be noted that minimalism does not involve dull or uninteresting techniques or features. The main objective of minimalism is to present different elements and features... read more
27
May
Content is the soul of every communication transaction. It isn’t just about communication these days. The world has moved on to effective communication. Effective communication is about conveying the right information to the target audience in the most lucid and appealing way. The essence of good content lies in the way it is encoded and presented, keeping the target audience in mind. To understand the audience is just the first step and then starts the journey of communication, leading to a never-ending fruitful relationship.
In this dynamic world, all transactions have to be swift and effective. These transactions, most primarily,... read more
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28
Oct
Today, the world thrives on information whether it is in the form of print or anything shared using electronic media. Content is used to sell products and services while at times, it is the content that is sold for consumption. One of the biggest problems miring the content industry today is plagiarism. Some people tend to copy and paste the desired content from the internet. This is certainly not welcome for a variety of reasons. We need to create fresh and original content for learning as well as growth.
Plagiarism: Why does it hurt?
Everyone loves appreciation! It hurts when... read more
28
Jun
All editors are writers but all writers aren’t editors.
I am quite sure most editors will agree with what I said above. Editing is different from writing and it is much more than proof-reading or reviewing. Those who don’t agree with that opinion, may be actually editing the content under the garb of reviewing and it’s time they start calling themselves Editors. With time, experience and bigger responsibilities, writers are poised to assume the role of an editor. It begins with prolonged exposure to a particular genre of writing, subject matter and the writing style followed. Obviously, when you know... read more
18
May
Be counted among the Top-notch Content Writers in India
Going digital is no longer a matter of popularity. Having the presence on the world wide web has become a necessity. Businesses in India are shifting their operations online and are constantly working towards gaining a strong foothold on the web using high quality content created by top-notch content writers in India. To produce specific, compelling and targeted content, the search for content writing talent and the best content writers is on.
Content writing, as the name suggests, means writing content for a wide variety of audience available through websites, newsletters and brochures, emails, flyers... read more
17
Aug
Did you ever notice a small chat window, which pops up on a website, asking if it can help you? One might think that it’s human on the other side of the computer but it is actually a chatbot that has been programmed to assist you. Essentially, they are software applications that perform automated tasks, mostly by interacting with users using spoken or written communication. Chatbots are also known as talkbots, IM bots or simply bots, even though the original term was ‘Chatterbot’, given by Michael Mauldin who created the first bot- Julia in 1994.
Chatbots are instant, interactive, and... read more
16
Jul
Being a content writer is not just about churning out articles one after the other. It requires a person to play many roles – a reporter, a salesperson, SEO and marketing specialist, an expert. You could be writing for a government website one day and a corporate blog after that. Career as a content writer is a challenging one and the most difficult is striking a balance between presenting your ideas in a simple and forthright yet engaging manner. Pursuing a content writing training program is a sure shot way to succeed as a content writer.
This is something that... read more
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06
Dec
It is as early as toying with the idea of a start-up that the wannabe entrepreneurs would need a good hand at content. Be it an impressive pitch to raise venture capital or funding through a bank loan, all entrepreneurs need to sell their ideas that must also be presented beautifully. And this selling must persist to get different potential stakeholders such as business partners, the founding team, and the first customers. An entrepreneur needs to communicate through various mediums such as the corporate website, blog, product or service brochure, online or print ads and anything else that’s thinkable.... read more
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01
Feb
Business Content Writing Needs of a Start-up company may include a variety ranging from website content to promotional content. Let’s try to create a rough sequence of activities and stages during the early days of any business setup.
Content Needs of a Start-up
Create a Business Plan
It all starts with an idea to create and sell. Identifying the needs of a large customer base or a niche market that was not being served adequately becomes the point where an entrepreneur begins the journey. The first document that needs to be created is a business plan—a document that gives details of the... read more
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28
Nov
Top 5 Reasons Why Should You Invest in a Content Vendor?
In the present business scenario, there are quite a few companies who have a content team or technical publications department in place. They are the ones who understand the value of having content creation or documentation expertise in-house. There are other companies who either don’t have the budget or a permanent need to employ a team of writers and obviously some managers to look after them. Most of such companies rely on freelancers or contractors when they have a content requirement such as refurbishing their website or blog, and... read more
18
Apr
Website – A crucial aspect of Online Identity
For a business, a website is the most crucial aspect of its online identity. A lot of businesses go through the entire process of web designing only to end up with a website that surely looks good but does not yield the desired results. By desired results, we mean the website does not generate enough traffic, thereby affecting its ranking on search engines and ultimately the organisation’s business growth prospects. Bear in mind: Search engine ranking of your website helps your business growth. We already told you why it is important for any... read more
18
Apr
Presentations make a powerful medium to share information or sell products and services. Have you ever wondered what makes a PowerPoint presentation effective? Most of us are unsure when asked to make one. What makes a PowerPoint presentation become effective? Is it about the appealing visuals or catchy phrases? Or has it got to do with jazzy animations? Naturally, we end up asking experts for their inputs to reach some conclusions. Honestly, there isn’t a single thumb rule to achieve that but there surely are a few best practices widely acknowledged and accepted. There are certain do’s and don’ts... read more
the type of content or information that needs to be communicated and the target audience.
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