web development

12 Oct

The Future of Learning: Custom Software Solutions for Education Sector

In an era marked by rapid technological advancements, the education sector has not remained untouched. Traditional teaching methods are evolving to meet the demands of a digital age, and this transformation is largely driven by custom software development. At Ascezen Consulting, we are at the forefront of revolutionizing the education sector through our Custom Software Solutions for Education Sector. In this blog, we will explore how tailored software solutions or web applications are reshaping the education landscape and the unique solutions we offer to educational institutions.

The Changing Face of Education

Education has always been a cornerstone of society, but the way it is delivered and consumed has changed dramatically over the years. The advent of the internet and the proliferation of digital devices have paved the way for e-learning, making education more accessible and convenient. Custom software application development plays a pivotal role in this evolution by creating tailored solutions for the Education sector to enhance the learning experience.

Challenges in Education

Before delving into how custom software solutions for education sector can address these challenges, it’s important to understand the key issues faced by educational institutions:

  • Diverse Learning Needs: Students have varying learning styles and paces, making it challenging for educators to cater to individual needs effectively.
  • Engagement: Keeping students engaged in a digital learning environment can be difficult. Passive learning through lectures often fails to engage the learners.
  • Assessment and Feedback: Traditional assessment methods may not be well-suited for online learning, and providing timely feedback can be challenging.
  • Administrative Burden: Educational institutions deal with an overload of administrative tasks, ranging from managing student records to scheduling classes.

How Custom Software Solutions for Education Sector Can Help

  1. Personalized Learning Solutions

Custom software development allows educational institutions to create personalized learning experiences. Adaptive learning platforms can analyze students’ strengths and weaknesses, tailoring content to their needs. This not only improves learning outcomes but also keeps students hooked on to the learning.

  1. Interactive Learning

Interactive and gamified learning applications developed by custom web application development experts like Ascezen Consulting make learning more enjoyable. Features like quizzes, simulations, and virtual labs can bring subjects to life and foster active participation.

  1. Assessment and Analytics

Custom web applications can streamline assessment processes. Online exams, automated grading, and detailed analytics provide educators with valuable insights into student performance. This data-driven approach enables timely interventions to support struggling students.

  1. Administrative Efficiency

Managing the administrative aspects of education is made easier with custom software. From student enrollment and attendance tracking to course scheduling and resource allocation, custom solutions can optimize processes and reduce the administrative workload.

Ascezen Consulting’s Expertise

At Ascezen Consulting, we have a proven track record in developing custom software solutions for educational institutions. Here’s how we stand out:

Tailored Solutions: We understand that each educational institution is unique. Our custom software solutions are tailored to address the specific challenges and goals of each Institution.

User-Centric Design: We prioritize user experience in all our projects. Our team of designers and developers work collaboratively to create intuitive and visually appealing interfaces.

Scalability and Integration: We build software with scalability in mind, ensuring that it can grow alongside your institution. We also specialize in integrating custom software with existing systems and technologies.

Data Security: Protecting sensitive student and institutional data is paramount. Our solutions adhere to the highest security standards, ensuring data integrity and compliance with regulations.

Custom software development is reshaping education by addressing the challenges faced by educational institutions. At Ascezen Consulting, we are committed to revolutionizing education through our Custom Software Solutions for Education Sector. By creating personalized, interactive, and efficient solutions, we empower educational institutions to provide a superior learning experience and streamline their operations. Contact us today to learn how we can help your institution thrive in the digital age of education. Together, we can shape the future of learning.

.

By DIgital Marketing, Uncategorized, web development, website design , , , , Comments Off
Read more...
12 Oct

Ascezen recognized as a Diamond Partner by Unicommerce

We are proud to share that Ascezen Consulting is recognized as the Diamond Partner by Unicommerce Solutions. Ascezen Consulting is a leading business and technical content services provider not just in India but globally as well. Ascezen features on page 1 search engine results on Google search for several long-tail keywords including “content services provider” throughout the world.
Being ranked on top positions in Google search results is a testimony in its own way. It indicates the Content and SEO capabilities of Ascezen Consulting. It also signifies that Ascezen connects well with its target audience and delivers content that is error-free, plagiarism free, relevant and useful.During Saral 2021, a virtual eCommerce summit that was held on 24th and 25th July 2021, Unicommerce invited Mohammad Qais Mujeeb – Managing Director, Ascezen Consulting Private Limited to received the Diamond Partner award during the virtual Award Ceremony.

Later, Unicommerce shared a note on their social media pages on LinkedIn and Facebook, saying that Ascezen’s contribution and continuous devotion helped Unicommerce reach the initial goal of simplifying eCommerce selling.

While being delighted at this association with Unicommerce and getting the recognition, Ascezen is committed to enable more and more eCommerce businesses in future. From creating an online presence for small and medium businesses, Ascezen is all set to offer them consulting services on how to register more eCommerce business growth, profitability and realize increased efficiency.

.

By web development, website design , , , , Comments Off
Read more...
26 Jul

How does the right colour scheme on a website help with conversions?

How does the right colour scheme on a website help with conversions?

Colours are an important aspect of how we see and perceive things.The visual appeal of any particular object or product is a huge determinant of whether We would buy it or not. Similarly, choosing the right colour scheme on a website can help in getting more conversions.

Scientific research has over the years, discovered an increasingly effective role of colours in influencing the emotional and physical state of a person. While the reason behind what triggers this reaction is still not proven, colour theory is a widely accepted phenomena of design.

Facebook is a classic example of the impact of colour psychology. Using a colour scheme that revolves mainly around blue, which stands for credibility, peace and trustworthiness, Facebook was able to churn out a huge number of conversions and traffic in its initial days. Something as mundane as the colour of a call-to-action button can significantly increase the time an average user spends on your website, hence more chances of converting them into regular users of your product or service.

Keeping in mind a few vital points in mind, and choosing the best colour scheme can have a multiplying effect on how people interact with your website. Some of the important factors worth knowing are:

  1. Know your audience

It is necessary for a website to know about the demographic or age group they are targeting. The liking of a male user may vary from those of a female user. A male user may prefer louder colours and a female may prefer more sober colours when using a product.

Having knowledge of the preferences of your target audience and how they interact with different aspects of colour psychology has an important role in the web design process.

  1. What you show is what you sell

Knowing the products and services that you are offering to your customers often has a significant contribution in converting a potential customer to a paying customer. Companies that sell organic, agricultural or plant-based products then, are more likely to choose shades of green on their website or e-commerce store.

  1. Using plain, solid colours

While it is an exciting proposition to use a heady mix of different colour combinations, most successful companies stick to a singular colour scheme for the entire User Interface (UI) of their website. It not only makes the website look cleaner but also reduces the chances of an increased bounce rate.

  1. Learn from your competitors

Before beginning with the design and development process, a competitive analysis of the websites of businesses operating in your industry can serve a good purpose. You can take inspiration from them and also try using it in creating a unique web presence for your brand(s).

  1. Always test your colour combinations

Testing different colour combinations and analysing the impact it has had on the overall user experience can help you choose the right combination for the right consumer or visitor.  For example, red is more likely to convince an impulsive buyer to buy a product from your e-commerce store than say, a blue colour scheme.

  1. Call-to-action buttons shouldn’t be left out

While the overall UX of a website is a major contributor to increased conversion rates, using the right colour combination for the call-to-action (CTA) buttons is as vital as the former.

Call-to-action buttons enable the website to interact with the user-generated data and are persuasive. It is therefore, imperative to use colours that keep users engaged to your website.

The above-mentioned guidelines, if followed diligently, can really help the web presence succeed in creating a delightful user experience while also ensuring maximum returns on the time and effort invested in making the website a highly-engaging point that gathers new sales or customers for an organisation. To create such thoughtful as well as effective websites, get in touch with Ascezen Consulting today. Mail us now.

 

 

 

By web development, website design , , , , Comments Off
Read more...
20 Jun

How to use your Website for Content Marketing?

Content marketing includes the use of content, social media and SEO to market a business through steps like - Create, Optimise, Publish, promote and measure.

In the last few years, the marketing landscape in the country has changed significantly. While in the earlier times, you could just put out an advertisement and get your product promoted, audiences today have become smarter. The brands whose content adds value in some way or the other to people’s lives are the ones that are more prone to success in the long run. Likewise, you can use your website for content marketing in a cost effective way.

It is no doubt then, that a large number of companies, no matter how large or small, are investing heavily on putting out content that not just promotes their own business but also creates significant value to their customers’ lives. Marketers, individually or as part of a marketing communication agency, are now placing their bets on creating content relevant to their industry, leading to the emergence of content hubs as a potential marketing tool.

So, what exactly is a content hub? To simplify, content hubs are a repository of pages, containing your best content, focused around the area your company operates in, which is also intrinsically relevant to the company’s audience. It serves 4 major purposes:

1. Positioning – positioning involves highlighting the utility or day-to-day happenings of a particular company through content. It might include stories of employees, business partners or how a particular offering from the company helped a customer and created awareness about their brand in people’s minds.

2. Engagement – This kind of content talks mostly about the company’s culture and brand ethos. It is mostly aimed towards converting the prospective users into the consumers of the product.

3. Expertise – Taking the example of Hubspot, such kind of content tries to educate the people with domain specific content or give solutions to their day-to-day problems, in terms of personal or professional growth. Hubspot, a popular marketing software company, regularly publishes content focused around how customers and marketers can use its tools and services to accelerate the growth of their business or learn a new skill set.

4. Influence – one of the hottest trends in the world of marketing and digital is the emergence of influencer marketing. Companies create content around the utility derived by influencers or thought leaders from using their products.

A pertinent question that companies often are confused about is if they should create a standalone content hub to put out content or should they integrate it inside their corporate portal itself?
To answer this, a few considerations always play an important role, which are as follows:

Does your website enjoy search engine visibility?

If your company’s corporate website has a higher visibility and ranking on the search engines, you can integrate the content hub well within itself, since any web page that is associated with a high ranked website can easily gain traffic and visits without having to create an entire funnel again to drive engagement with your content. In such a scenario, creating another domain to serve as your content hub is debatable.

Do you want to be seen as an authority in the industry you operate in?

Most often, companies that create a standalone content hub want to be seen as an authoritative figure in the industry without having any biases towards its own products or services. For example, international brand LÓREAL debuted a website called ‘Fab Beauty’ a few years ago that took into perspective, the entire beauty industry without any hard selling or bias towards its own products.

If your company is planning to not be 100% unbiased in approach and doesn’t have multiple products or services to offer, it’s preferable to move your content to your own corporate website rather than investing in a separate online entity.

Is your website an idle website?

More often than not, corporate or enterprise websites do not change much with time. As we wrote about it some time back, an idle website creates a negative impression of the company in the customer or business partner’s mind and also brings the credibility of your business in question.

An idle website also creates a competitive disadvantage for the company, since your competitor’s fresh and regularly updated website not only creates a good impression on prospective customers but also leads to increase in traffic and visibility of the organisation on the web.

Putting out fresh and relevant content is hence, a prerogative to success in today’s content marketing landscape.

Lead generation written on a pic of a city's skyline. Lead generation from website can help a lot

Do you want to generate leads with your content?

Content marketing, especially the subscription and email newsletters, can provide analytical, real-time data for your company to generate newer leads. Having a content hub gives you the power to use data and target new prospects.
That is why, it is vital to analyse if your corporate website is good enough to generate subscriptions on its own.

What is your brand’s positioning?

A market leading brand, which enjoys certain popularity among the masses can invest in driving its thought leadership over to a new domain. Since it has been around for a long time, a well-positioned brand enjoys the trust of the customer.

If you are a new brand that wants to invest in creating a standalone content hub, it will require patience and constant trial-and-error to finally be able to see significant results and engagement for your content.

Get in touch with Ascezen Consulting today to know how we can create and run a content intensive website for your business.

By Content Marketing, web development, website design , , , , Comments Off
Read more...
24 Apr

How does an idle website hurt your business?

As per the topic "idle website hurts business", this image shows a man browsing through a website on his laptop.

On the internet, your website is your identity. If you have a professional looking, dynamic website bundled with engaging content, it will not just attract visitors but compel them to come back again and again. Unfortunately, many businesses that have opted to create a digital presence for themselves have failed to utilize it to its full potential. Find out how does an idle website hurt your business.

What’s an idle website?

An idle website is one that is never updated once it is created. This happens when business owners follow a ‘create and forget’ approach, where in spite of having a well-designed website at hand, it is either lying idle or hasn’t been updated in ages. An idle website is just as good as an apparel store that does not change its display. People may pass by sparing a glance or two, but they will not stay or come back again. Now this cannot be good for any organisation, especially a business.

Having a good website is just the first step in establishing your identity. It is the fresh content and frequent updates that instill the confidence among visitors that you know what you’re doing and you can actually help them. A static website, on the other hand, will result in scepticism and uncertainty.

Another important reason for not leaving your website idle is web rankings. It is the job of the web crawlers to scan the internet for web pages, make note of every update and add it to the search engine’s index. Your site’s ranking changes whenever you update it with quality content. Therefore, frequent updates mean more visibility and higher rankings.

There are several other reasons why an idle website is not good for you, such as:

• Creates a Lasting Impression

Your website reflects your business on the internet and people know when they are being served outdated content. If you want to ensure long-term success, it is important that your site has the ability to engage and compel visitors to come back again and again.

• Communication

A website is the only way of communicating with potential customers until they decide to get in touch with you via e-mail or phone. Even that will depend on whether or not your site is convincing enough to assure them that you have the solutions they look for. The content on you website should be dynamic enough to let them know that you seek innovation and are constantly looking to offer creative solutions.

• Accessibility

Most businesses are not likely to operate through-out day and night. Even if they do, there is some kind of time restriction that needs to be followed. But unlike a brick and mortar presence, websites let visitors have 24/7 access to the information they want. They may visit the site as per convenience without the added pressure of having to avail the services simply because they asked for information.

• Competitive Disadvantage

An idle website will allow your competitor’s to have an edge over you. Think about it – They have a website that they are frequently upgrading with fresh content. This is not only translating to more visitor traffic but is also giving them better web rankings, better visibility and more business. Where does that leave you?

Refreshing your website with new information every now and then builds your credibility and tells your visitors that you understand the importance of being prevalent in the today’s time.

At Ascezen Consulting, we produce engaging content that suits the target audience. Get in touch with us to know how we can help you stay ahead and achieve your business goals.

By Content Management, web development , , , , , , , , Comments Off
Read more...
07 Mar

Can a website help grow business?

Picture showing a website opened on a computer, tablet and mobile device for an article titled - can a website help grow business

In the technological age when almost everything else has gone digital, it only makes sense for companies – either big or small to make their online presence felt as well. An increasing number of businesses are opting for the digital space not just through social media platforms, but also through their own websites. Even today, many people might ask: Can a website help grow business? Here’s why must you really get a website for your business.

People rely on the internet more than anything else for information and as a result, websites have become a fundamental requirement for companies as not only do they add credibility but are also more convenient, economical and effective in engaging potential clients. Today, having a website is almost next to having an e-mail address or a physical address – most people assume that your business already has a website and a lack of one might be the reason why you are losing out to your competitors.

Why is having a website important?

Increasing Visibility:

Even if people know about an organization, they may still prefer to familiarize themselves with the products/services offered and having a website will be more convenient for people as they are more likely to prefer browsing through a website than going to the physical location right at the outset.

Ensures Credibility:

A website is the perfect tool to gauge the trustworthiness of a company. Potential clients can explore what the business is all about and may leave feedback and reviews that further spread the word and bring in more business.

Accessibility:

Unlike a brick and mortar setup, a website is easily accessible 24/7. It can be visited any time of the day or night as per convenience and is not restricted to only business hours. Clients can leave their queries and ask for more information without the added pressure of having to buy the products or services.

Advertising Tool:

Online advertising and SEO are effective ways to boost traffic on websites. Most of the traffic on websites comes through search engines and a strategically designed website can go a long way in targeting visitors to meet their specific requirements which will in turn translate to more business.

Cost Effective:

Having a website is more economical than traditional advertising methods. Developing and putting a website online involves moderate costs and even updating and revising content on a website comes at a minimal cost as compared to the expensive production/editing costs of T.V, radio, print or outdoor media.

Analytics & Information:

A website provides complete control on information. There are analytical tools, which can help identify the visitors on a website in great detail, what type of information they were looking for, their preferences etc. These tools make it much easier to track the over-all perception and reputation of the organization.

Essential Elements in a Website

That being said, simply having a website is not enough, it’s having an effective one that makes a difference. When someone visits a website, the first thing that comes to notice is what it looks and feels like so it becomes important to have a professional looking website that equally focuses on the needs of the visitors and the organization.

It is more than an electronic catalogue and to be taken seriously, it should include the following elements:

  • Clearly communicates the purpose
  • Showcases reliability
  • Clean and user-friendly design
  • Easy to navigate
  • Relevant and engaging content that is updated regularly
  • Scope for future expansion
  • Increase traffic on website

It is pretty evident that a website is crucial for any organization: business or non-profit and not having a strong web presence can put it at a serious disadvantage. If properly planned and executed, a well- designed and actively maintained website can go a long way in meeting the goals and developing long-term relationships with clients.

Get in touch with us to find out how to make the most of your business website even if you already have one. We might know why it may not be helping in achieving your business goals.

 

By web development , , , , , , Comments Off
Read more...