Monthly Archives - October 2023

12 Oct

The Future of Learning: Custom Software Solutions for Education Sector

In an era marked by rapid technological advancements, the education sector has not remained untouched. Traditional teaching methods are evolving to meet the demands of a digital age, and this transformation is largely driven by custom software development. At Ascezen Consulting, we are at the forefront of revolutionizing the education sector through our Custom Software Solutions for Education Sector. In this blog, we will explore how tailored software solutions or web applications are reshaping the education landscape and the unique solutions we offer to educational institutions.

The Changing Face of Education

Education has always been a cornerstone of society, but the way it is delivered and consumed has changed dramatically over the years. The advent of the internet and the proliferation of digital devices have paved the way for e-learning, making education more accessible and convenient. Custom software application development plays a pivotal role in this evolution by creating tailored solutions for the Education sector to enhance the learning experience.

Challenges in Education

Before delving into how custom software solutions for education sector can address these challenges, it’s important to understand the key issues faced by educational institutions:

  • Diverse Learning Needs: Students have varying learning styles and paces, making it challenging for educators to cater to individual needs effectively.
  • Engagement: Keeping students engaged in a digital learning environment can be difficult. Passive learning through lectures often fails to engage the learners.
  • Assessment and Feedback: Traditional assessment methods may not be well-suited for online learning, and providing timely feedback can be challenging.
  • Administrative Burden: Educational institutions deal with an overload of administrative tasks, ranging from managing student records to scheduling classes.

How Custom Software Solutions for Education Sector Can Help

  1. Personalized Learning Solutions

Custom software development allows educational institutions to create personalized learning experiences. Adaptive learning platforms can analyze students’ strengths and weaknesses, tailoring content to their needs. This not only improves learning outcomes but also keeps students hooked on to the learning.

  1. Interactive Learning

Interactive and gamified learning applications developed by custom web application development experts like Ascezen Consulting make learning more enjoyable. Features like quizzes, simulations, and virtual labs can bring subjects to life and foster active participation.

  1. Assessment and Analytics

Custom web applications can streamline assessment processes. Online exams, automated grading, and detailed analytics provide educators with valuable insights into student performance. This data-driven approach enables timely interventions to support struggling students.

  1. Administrative Efficiency

Managing the administrative aspects of education is made easier with custom software. From student enrollment and attendance tracking to course scheduling and resource allocation, custom solutions can optimize processes and reduce the administrative workload.

Ascezen Consulting’s Expertise

At Ascezen Consulting, we have a proven track record in developing custom software solutions for educational institutions. Here’s how we stand out:

Tailored Solutions: We understand that each educational institution is unique. Our custom software solutions are tailored to address the specific challenges and goals of each Institution.

User-Centric Design: We prioritize user experience in all our projects. Our team of designers and developers work collaboratively to create intuitive and visually appealing interfaces.

Scalability and Integration: We build software with scalability in mind, ensuring that it can grow alongside your institution. We also specialize in integrating custom software with existing systems and technologies.

Data Security: Protecting sensitive student and institutional data is paramount. Our solutions adhere to the highest security standards, ensuring data integrity and compliance with regulations.

Custom software development is reshaping education by addressing the challenges faced by educational institutions. At Ascezen Consulting, we are committed to revolutionizing education through our Custom Software Solutions for Education Sector. By creating personalized, interactive, and efficient solutions, we empower educational institutions to provide a superior learning experience and streamline their operations. Contact us today to learn how we can help your institution thrive in the digital age of education. Together, we can shape the future of learning.

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12 Oct

Performance Marketing: How Ascezen Can Help You Grow Your Business

Performance marketing is defined as a type of digital marketing where brands compensate service providers only when specific goals are achieved, like a certain number of clicks, leads, or sales, ensuring a performance-based approach.

Ascezen is a digital marketing services provider in India, offering a range of services to help you grow your business online, including performance marketing. We can help you with:

  • Setting up and managing your performance marketing campaigns on various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
  • Creating and optimizing your landing pages, web pages, and other digital assets to increase conversions and reduce bounce rates.
  • Writing and designing engaging and persuasive ad copies, headlines, CTAs, and other content elements to attract and retain your audience.
  • Tracking and analyzing your campaign performance using various tools and metrics, such as conversion rate, cost per action (CPA), return on ad spend (ROAS), etc.
  • Providing you with regular reports and insights on your campaign performance and suggesting improvements and recommendations.

Ascezen has a team of experienced and skilled digital marketing professionals who can handle all aspects of your performance marketing campaigns. We have served various industry verticals such as automation, automobile, e-commerce, education, healthcare, IT/software, media, NGOs, real estate, renewable energy, social enterprises, travel and hospitality.

With a proven track record of delivering high-quality services to our clients worldwide, we are committed to excellence and customer satisfaction. We work with you as your partner and guide you through every step of your online marketing journey.

If you are looking for a reliable and affordable performance marketing service provider in India, contact Ascezen today and get a free quote for your digital marketing requirements. We are ready to help you achieve your business goals through marketing.

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12 Oct

Grow your Business with IT Enabling: A Webinar

TiE Lucknow organized an online discussion on the topic “Grow your Business with IT-enabling” keeping with the organization’s key objectives. It is worth making a note that Qais Mujeeb, M.D., Ascezen Consulting was one of the speakers for the knowledge sharing event.

About TiE
The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region.
With 61 chapters across 18 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, education, and funding.

Tie Lucknow started functioning in 2014 under TiE Uttar Pradesh chapter, which was operating from Kanpur. In 2015, Lucknow chapter was started to build and strengthen the start-up ecosystem in Lucknow. Each year, TiE Lucknow has a line-up of events such as knowledge series, Entrepreneurs’ stories, start-up funding and so on.

About the Webinar

The “Grow your Business with IT-enabling” webinar was focused on informing entrepreneurs and business owners about the ways to automate business operations using technology and strengthen the Digital Presence of their businesses. The event was exclusively designed for Online sellers, Retailers and Manufacturers. The agenda of the session was to educate the online sellers, retailers and manufacturers about:

  1. Outsourcing the Website development and Digital Marketing operations
  2. Tracking the work progress and efficacy of Digital Marketing Campaigns
  3. Increasing sales through social media and web
  4. Digitizing internal processes/Backend Operations
  5. Some easy-to-use tools and apps

The speakers talked about all the pros and cons and the kind of digital marketing engagement that could be relevant and useful for the small businesses or start-ups. They discussed the challenges faced by first generation entrepreneurs such as:

  • Hiring the right kind of talent
  • Managing the Digital Marketing team without the know-how
  • Bearing the high cost of hiring and managing the team

Outsourcing is generally better for small businesses as you get professional help, broader knowledge stack (not limited to single technology), saves times, shortens the time-to-market, no training needed and flexible costing. You can get a reliable vendor through some personal references or generic research on the web. You can benefit by reading reviews and testimonials, learn about previous projects they have handled. Start small to see that you can communicate with them, trust them and get work done in a timely manner. It’s always recommended to outsource as it keeps you on the authoritative position and gives you less stress and worries about the digital handling of your business and you can keep a regular track of it yourself. The time you save can be utilized on other important aspects of running your business in an efficient way.

How can a business realize growth in revenue through social media?

  • Be where your audience is (Facebook, Instagram, YouTube, Twitter, LinkedIn, Etsy, Pinterest)
  • Building a relationship with your prospects
  • Establishing yourself as an industry expert, educate your audience
  • Post often and consistently
  • Vary content to keep it fresh (eBooks, podcasts, webinars, photos/videos)
  • Use latest trends to increase brand visibility
  • User generated content -> Loyal customers -> Brand advocates
  • Answer follower questions and comments
  • Engage the visitors with Chatbots and quick responses over messengers
  • Optimize social media presence (to make information easily accessible)
  • Research the target audience
  • Try Influencer marketing
  • Invest in social media advertising
    To know more about IT enabling your business or growing your business using website and social media, get in touch with Ascezen Consulting today. You can even check out the recorded session on Tie Lucknow YouTube channel.

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12 Oct

Ascezen recognized as a Diamond Partner by Unicommerce

We are proud to share that Ascezen Consulting is recognized as the Diamond Partner by Unicommerce Solutions. Ascezen Consulting is a leading business and technical content services provider not just in India but globally as well. Ascezen features on page 1 search engine results on Google search for several long-tail keywords including “content services provider” throughout the world.
Being ranked on top positions in Google search results is a testimony in its own way. It indicates the Content and SEO capabilities of Ascezen Consulting. It also signifies that Ascezen connects well with its target audience and delivers content that is error-free, plagiarism free, relevant and useful.During Saral 2021, a virtual eCommerce summit that was held on 24th and 25th July 2021, Unicommerce invited Mohammad Qais Mujeeb – Managing Director, Ascezen Consulting Private Limited to received the Diamond Partner award during the virtual Award Ceremony.

Later, Unicommerce shared a note on their social media pages on LinkedIn and Facebook, saying that Ascezen’s contribution and continuous devotion helped Unicommerce reach the initial goal of simplifying eCommerce selling.

While being delighted at this association with Unicommerce and getting the recognition, Ascezen is committed to enable more and more eCommerce businesses in future. From creating an online presence for small and medium businesses, Ascezen is all set to offer them consulting services on how to register more eCommerce business growth, profitability and realize increased efficiency.

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12 Oct

E-commerce: 10 tools to grow your business

In a report recently published by Statista, a business data company, the e-commerce market is likely to grow to 2.14 billion people buying products online globally by 2021, a significant increase from the 1.66 billion global digital buyers in 2016. It is time to scale up your ecommmerce store even if you need to hire an e-commerce enabling agency to make a strong footprint on the market.
Starting an e-commerce business today is hard. Not only does it involve sourcing products and finding the right developer for your idea but also ensuring that each visitor who visits your website helps you to increase the conversions it makes. Getting great results on the store and converting the KPIs on the website, among other things, can be a difficult task to achieve for beginners.
Using a suite of tools and integrations however, you can significantly increase the conversion rates on your online portal, ensuring more success.

These tools can not only help you add advanced functionality to your website, but also help you launch targeted marketing campaigns along with tracking the user’s behaviour on your portal, helping you in decision making and ensuring success.

  • HotJar

HotJar is a great tool to analyse which part of your website the customer interacts the most with. The heat-mapping tool can help you analyse between 1,000 to 10,000 page views and create an aggregate analysis. Moreover, it also comes with session recording capabilities, which can help you understand which part of your website the customer is spending the most time on. The tool also allows you to filter data as per your own will and help you gain an insight into the specific details.

  • SerpStat

SEO and optimizing your website for easy discoverability can prove to be a task. Using SerpStat, one can do tasks like keywords research, backlink analysis, site audits and detailed competitive analysis for digital marketers. It bills itself as the “growth hacking tool for SEO, PPC, Search analytics and Content marketing”. 

It allows you to reframe your SEO strategy and attain more conversion on the website.?

  • Conversion Voodoo

The Conversion Voodoo tool can help you by monitoring the first impressions of your visitors, performs A/B testing and even optimizes your landing page.

It offers a free performance analytics tool but thereafter, charges a fee without any upfront costs.

  • PushCrew

PushCrew is a push notifications service that allows you to send push notifications to your users. E-commerce is an attention-focused industry to operate in, and hence sending push notifications can help you drive traffic to your website, without spending too much money on different marketing channels or techniques.

  • Usability Hub

Usability Hub is a user testing and usability research platform which can help you how you want design your website/app’s UX by conducting real-time usability tests. It helps you test the usability of your e-commerce store and which design experience suits it more amongst other options,

Moreover, it also has clients like Google, Amazon, TaskRabbit and Airtable which makes it a credible option to test the effectiveness of your own website,

  • Google Analytics

Google Analytics, the data visualisation and analytics’ offering analytics and metrics for Google products, is an excellent tool that helps you dig deep and find relevant issues plaguing your website,

  • MailChimp

An email marketing service that allows you to quickly create an email campaign, send newsletters and create other social media posts, MailChimp is an effective tool used to create customised newsletters and other promotional emails to your customers.

  • Intercom

Intercom is a customer messaging tool that allows you to add live chat functionality to your website or app. Using Intercom, e-commerce websites can easily convert visitors to buyers through prompt and responsible customer service.

  • Leadformly

Leadformly can help you create highly-converting forms that can help you generate new and existing leads on your website. Leadformly provides a service to not only generate new leads, but also optimize the inbound leads and increase their quality. It is a great tool to create highly engaging forms that in turn, lead to more website conversions.

  • Unicommerce

Unicommerce can help streamline your backend business operations through centralized order processing and unified inventory across all the sales channels you might be using. It might aid in reducing the returns, ease the accounting & reconciliation, reduce human resource cost, enhance productivity, increase accuracy and profitability by automating all channels, shipping solutions, and accounting systems.

Ascezen Consulting can help you set up your e-commerce store and maintain it for you too. Get in touch to learn more about how we can help grow your online business.

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12 Oct

As Silver Partner for Saral E-Commerce Summit

We’re delighted to announce Ascezen Consulting Private Limited is the Silver Partner at India’s mega e-commerce summit #Saral 2022.
Saral 2022 will be a day-long interactive and information loaded event, on 9th September 2022 at Jawaharlal Nehru Stadium, New Delhi.

Saral2022 #SaralEcommerce #EcommerceEvent #Unicommerce #Event2022 #EcommerceSummit #EcommerceIndia #AscezenConsulting

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